Dermalogica vs Estée Lauder:Which is more popular?
In September 2026, Estée Lauder had more branded searches than Dermalogica among moisturizer brands in New Zealand. Estée Lauder had about 5,090 branded searches, while Dermalogica had 2,310. Estée Lauder made up 8.2% of all moisturizer brand searches we track, and Dermalogica accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, neither Dermalogica nor Estée Lauder appeared in any of the five answers.
Who do people search for more?
Estée Lauder, about 2 searches for every 1 for Dermalogica
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Dermalogica nor Estée Lauder showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
La Roche-Posay4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CeraVe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cetaphil3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kiehl's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clinique1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dermalogica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Drunk Elephant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about moisturizer brands
5 answers
Asked ChatGPT
“Which moisturizer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best moisturizer brands in New Zealand?”
Asked ChatGPT
“What's the best moisturizer brand in New Zealand for daily skincare?”
Searched Google, AI Overview
“best moisturizer”
Searched Google, AI Overview
“face moisturizer for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dermalogica or Estée Lauder more popular in search?
This chart shows how often people search Google for Dermalogica and Estée Lauder by name. Each line represents a brand's share of searches for all eight moisturizer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Estée Lauder, Dermalogica. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | CeraVe | Cetaphil | Estée Lauder | Kiehl's | Dermalogica | Clinique | Drunk Elephant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 22.6% | 20.2% | 7.9% | 7.4% | 4.8% | 3.2% | 1.9% |
| Nov 2025 | 34.2% | 19.5% | 17.6% | 8.9% | 8.9% | 5.4% | 3.9% | 1.7% |
| Dec 2025 | 32.5% | 23.1% | 18.7% | 9% | 7% | 4.3% | 3.6% | 1.8% |
| Jan 2026 | 31.5% | 27.5% | 19.4% | 7.3% | 4.8% | 3.8% | 3.7% | 1.9% |
| Feb 2026 | 30.6% | 28% | 18.8% | 7.5% | 4.5% | 5% | 3.7% | 1.8% |
| Mar 2026 | 27.7% | 29.1% | 19% | 8.8% | 5.4% | 4.9% | 3.5% | 1.7% |
| Apr 2026 | 30% | 30.4% | 18.5% | 8.1% | 4.2% | 4.6% | 2.7% | 1.6% |
| May 2026 | 26.6% | 32% | 19.4% | 7.3% | 5.5% | 4.2% | 3.5% | 1.4% |
| Jun 2026 | 26.2% | 36.7% | 18.7% | 6.5% | 3.8% | 3.8% | 3.1% | 1.2% |
| Jul 2026 | 26.1% | 34.5% | 20.6% | 6.3% | 4.5% | 3.5% | 3.4% | 1.1% |
| Aug 2026 | 27.4% | 30.5% | 20.5% | 7% | 6.3% | 3.9% | 3.2% | 1.3% |
| Sep 2026 | 32.4% | 25% | 21.3% | 8.2% | 4.1% | 3.7% | 3.1% | 2.2% |
How has the Dermalogica and Estée Lauder comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Dermalogica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dermalogica’s share of searches among moisturizer brands in New Zealand moved from 4.8% to 3.7%, and its estimated monthly branded searches moved from 2.4K to 2.3K.
- Across the 12 months ending September 2026, Estée Lauder’s share of searches among moisturizer brands in New Zealand moved from 7.9% to 8.2%, and its estimated monthly branded searches moved from 4K to 5.1K.
How did search popularity change for New Zealand moisturizer brands in September 2026?
1 change
In September 2026, Estée Lauder gained share of searches among moisturizer brands in New Zealand, from 7% to 8.2%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Dermalogica’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dermalogica
6 branded search terms
- dermalogica
- dermalogica cleanser
- dermalogica moisturiser
- dermalogica serum
- dermalogica skincare
- dermalogica spf
Estée Lauder
7 branded search terms
- estee lauder
- estee lauder concealer
- estee lauder foundation
- estee lauder lipstick
- estee lauder makeup
- estee lauder mascara
- estee lauder primer
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