Brandwave

Estée Lauder vs Olay:Which is more popular?

In September 2026, Estée Lauder had more branded searches than Olay among night cream brands in New Zealand. Estée Lauder had about 5,090 branded searches, while Olay had 170. Estée Lauder made up 15% of all night cream brand searches we track, and Olay accounted for 0.5%. When we asked ChatGPT and Google AI Overviews about night cream brands, Olay appeared in two of the five answers and Estée Lauder in one. Olay was mentioned before Estée Lauder in every answer that named either.

Among night cream brands in New Zealand in September 2026

Who do people search for more?

Estée Lauder, about 30 searches for every 1 for Olay

Estée Lauder 5.1K searchesOlay 170 searches

Who does AI mention more?

Olay, mentioned in 2 of 5 answers, Estée Lauder in 1

Olay in 2 of 5Estée Lauder in 1 of 5

Who does AI recommend more?

Olay, named ahead of Estée Lauder in 2 of 2 answers

Olay first in 2Estée Lauder never first

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Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olay was listed before Estée Lauder in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Olay3rd
  4. Cetaphil4th
  5. Estée Lauder5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Estée Lauder or Olay more popular in search?

This chart shows how often people search Google for Estée Lauder and Olay by name. Each line represents a brand's share of searches for all five night cream brands we track, month by month, from searches in New Zealand.

Estée Lauder and Olay among night cream brands in New Zealand, by month

Share of searches by month for Estée Lauder, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayLa Roche-Posay
Oct 202544.3%39.5%15.5%0.54%0.19%
Nov 202542.1%38.1%19.1%0.49%0.24%
Dec 202545.2%36.6%17.6%0.4%0.18%
Jan 202650.4%35.6%13.4%0.39%0.18%
Feb 202651.3%34.3%13.7%0.38%0.29%
Mar 202650.7%33.1%15.4%0.65%0.19%
Apr 202652.9%32.1%14.2%0.61%0.18%
May 202654.2%32.9%12.3%0.44%0.22%
Jun 202659%30.1%10.4%0.34%0.22%
Jul 202655.9%33.4%10.1%0.41%0.15%
Aug 202652.3%35.1%11.9%0.6%0.14%
Sep 202645.5%38.8%15%0.5%0.21%

How has the Estée Lauder and Olay comparison changed over the last 12 months?

3 findings
  • Estée Lauder was ahead of Olay in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Estée Lauder’s share of searches among night cream brands in New Zealand moved from 15.5% to 15%, and its estimated monthly branded searches moved from 4K to 5.1K.
  • Across the 12 months ending September 2026, Olay’s share of searches among night cream brands in New Zealand moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 140 to 170.

How did search popularity change for New Zealand night cream brands in September 2026?

2 changes

  1. In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.

  2. Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Estée Lauder’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Estée Lauder

7 branded search terms

  • estee lauder
  • estee lauder concealer
  • estee lauder foundation
  • estee lauder lipstick
  • estee lauder makeup
  • estee lauder mascara
  • estee lauder primer

Olay

1 branded search term

  • olay night cream

How the Brand Demand Index is measured

Other head-to-heads among night cream brands

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