Brandwave

How popular isOlay?

In September 2026, people searched for Olay by name about 170 times in New Zealand, a 21.4% increase from the previous year. These searches made up 0.5% of all New Zealand night cream brand searches, placing Olay fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about night cream brands, Olay appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Olay is the fourth most searched of 5 competitors and the third most recommended in AI answers.

  1. CeraVeShare of searches 45.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. CetaphilShare of searches 38.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. Estée LauderShare of searches 15%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. OlayShare of searches 0.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. La Roche-PosayShare of searches 0.21%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Olay website (opens in a new tab)

Follow Olay and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top night cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Olay was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Olay is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CeraVe1st
  2. La Roche-Posay2nd
  3. Olay3rd
  4. Cetaphil4th
  5. Estée Lauder5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CeraVe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • La Roche-Posay3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Olay2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about night cream brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which night cream brands compete with Olay?

Olay against night cream brands in New Zealand, by month

Share of searches by month for CeraVe, Cetaphil, Estée Lauder, Olay. The figures are in the table below the chart.

View monthly share of searches table
MonthCeraVeCetaphilEstée LauderOlayLa Roche-Posay
Oct 202544.3%39.5%15.5%0.54%0.19%
Nov 202542.1%38.1%19.1%0.49%0.24%
Dec 202545.2%36.6%17.6%0.4%0.18%
Jan 202650.4%35.6%13.4%0.39%0.18%
Feb 202651.3%34.3%13.7%0.38%0.29%
Mar 202650.7%33.1%15.4%0.65%0.19%
Apr 202652.9%32.1%14.2%0.61%0.18%
May 202654.2%32.9%12.3%0.44%0.22%
Jun 202659%30.1%10.4%0.34%0.22%
Jul 202655.9%33.4%10.1%0.41%0.15%
Aug 202652.3%35.1%11.9%0.6%0.14%
Sep 202645.5%38.8%15%0.5%0.21%

  1. 1.CeraVe

    45.5%

    Held 1st. 15.4K estimated branded searches, -15.1% vs prior month. Share -6.8 points.

  2. 2.Cetaphil

    38.8%

    Held 2nd. 13.2K estimated branded searches, +8.1% vs prior month. Share +3.8 points.

  3. 3.Estée Lauder

    15%

    Held 3rd. 5.1K estimated branded searches, +22.7% vs prior month. Share +3.1 points.

  4. 4.Olay

    0.5%

    Held 4th. 170 estimated branded searches, -19% vs prior month. Share -0.1 points.

  5. 5.La Roche-Posay

    0.21%

    Held 5th. 70 estimated branded searches, +40% vs prior month. Share +0.1 points.

Compare popularity between Olay and its closest rivals

Every comparison with Olay

4 comparisons

How has branded search demand for Olay changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Olay in New Zealand rose from 140 to 170.
  • Across the 12 months ending September 2026, Olay’s share of searches among night cream brands in New Zealand held steady, from 0.54% to 0.5%.

How did search popularity change for New Zealand night cream brands in September 2026?

5 changes

  1. In September 2026, Cetaphil gained share of searches among night cream brands in New Zealand, from 35.1% to 38.8%.

  2. In September 2026, Estée Lauder gained share of searches among night cream brands in New Zealand, from 11.9% to 15%.

  3. In September 2026, CeraVe lost share of searches among night cream brands in New Zealand, from 52.3% to 45.5%.

  4. Estimated monthly branded searches for La Roche-Posay in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Olay in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.

How are Olay’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Olay’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • olay night cream

Do you work for Olay? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Olay your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free