Brandwave

Clinique vs Estée Lauder:Which is more popular?

In September 2026, Estée Lauder had more branded searches than Clinique among eye makeup remover brands in New Zealand. Estée Lauder had about 5,090 branded searches, while Clinique had 1,900. Estée Lauder made up 13.9% of all eye makeup remover brand searches we track, and Clinique accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, Clinique appeared in two of the five answers and Estée Lauder in none.

Among eye makeup remover brands in New Zealand in September 2026

Who do people search for more?

Estée Lauder, about 3 searches for every 1 for Clinique

Estée Lauder 5.1K searchesClinique 1.9K searches

Who does AI mention more?

Clinique, mentioned in 2 of 5 answers, Estée Lauder in 0

Clinique in 2 of 5Estée Lauder in 0 of 5

Follow Clinique vs Estée Lauder and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top eye makeup remover brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Estée Lauder did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about eye makeup remover brands

5 answers

  • Asked ChatGPT

    “Which eye makeup remover brand should I buy in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What are the best eye makeup remover brands in New Zealand?”

    1. 1Clinique

  • Asked ChatGPT

    “What's the best eye makeup remover brand in New Zealand for sensitive eyes?”

    1. 1La Roche-Posay

  • Searched Google, AI Overview

    “eye makeup remover nz”

    1. Searched Google, AI Overview

      “gentle makeup remover”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Clinique or Estée Lauder more popular in search?

      This chart shows how often people search Google for Clinique and Estée Lauder by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.

      Clinique and Estée Lauder among eye makeup remover brands in New Zealand, by month

      Share of searches by month for Estée Lauder, Clinique. The figures are in the table below the chart.

      View monthly share of searches table
      MonthLa Roche-PosayCetaphilNeutrogenaEstée LauderClinique
      Oct 202541.3%21.3%19.3%13%5.2%
      Nov 202542.8%19%15.8%15.6%6.8%
      Dec 202540.9%20.7%17.3%15.1%6%
      Jan 202641.9%21.5%18.2%12.2%6.1%
      Feb 202640.3%21.6%18.9%12.9%6.3%
      Mar 202638.1%21%20.5%14.6%5.8%
      Apr 202644.2%20.3%18%13.2%4.4%
      May 202640.2%22.8%18.4%12.5%6.1%
      Jun 202642.2%21.2%20.2%11.1%5.3%
      Jul 202639.8%23.3%20.2%10.8%5.9%
      Aug 202637.6%22.6%22.6%11.8%5.4%
      Sep 202642.9%21.7%16.3%13.9%5.2%

      How has the Clinique and Estée Lauder comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand eye makeup remover brands in September 2026?

      2 changes

      1. In September 2026, Estée Lauder gained share of searches among eye makeup remover brands in New Zealand, from 11.8% to 13.9%.

      2. Estimated monthly branded searches for Clinique in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

      How are branded searches counted?

      8 search terms

      Brandwave collects information about searches that people make online using Clinique’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Clinique

      1 branded search term

      • clinique

      Estée Lauder

      7 branded search terms

      • estee lauder
      • estee lauder concealer
      • estee lauder foundation
      • estee lauder lipstick
      • estee lauder makeup
      • estee lauder mascara
      • estee lauder primer

      How the Brand Demand Index is measured

      Other head-to-heads among eye makeup remover brands

      Creator with pink hair and a pink jacket

      Put your own brand in this comparison

      Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

      Start free