Cetaphil vs La Roche-Posay:Which is more popular?
In September 2026, La Roche-Posay had more branded searches than Cetaphil among eye makeup remover brands in New Zealand. La Roche-Posay had about 15,700 branded searches, while Cetaphil had 7,920. La Roche-Posay made up 42.9% of all eye makeup remover brand searches we track, and Cetaphil accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about eye makeup remover brands, La Roche-Posay appeared in one of the five answers and Cetaphil in none.
Who do people search for more?
La Roche-Posay, about 2 searches for every 1 for Cetaphil
Who does AI mention more?
La Roche-Posay, mentioned in 1 of 5 answers, Cetaphil in 0
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Top eye makeup remover brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cetaphil did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- La Roche-Posay1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cetaphil0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Neutrogena0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Estée Lauder0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about eye makeup remover brands
5 answers
Asked ChatGPT
“Which eye makeup remover brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best eye makeup remover brands in New Zealand?”
Asked ChatGPT
“What's the best eye makeup remover brand in New Zealand for sensitive eyes?”
Searched Google, AI Overview
“eye makeup remover nz”
Searched Google, AI Overview
“gentle makeup remover”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Cetaphil or La Roche-Posay more popular in search?
This chart shows how often people search Google for Cetaphil and La Roche-Posay by name. Each line represents a brand's share of searches for all five eye makeup remover brands we track, month by month, from searches in New Zealand.
Share of searches by month for La Roche-Posay, Cetaphil. The figures are in the table below the chart.
View monthly share of searches table
| Month | La Roche-Posay | Cetaphil | Neutrogena | Estée Lauder | Clinique |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 21.3% | 19.3% | 13% | 5.2% |
| Nov 2025 | 42.8% | 19% | 15.8% | 15.6% | 6.8% |
| Dec 2025 | 40.9% | 20.7% | 17.3% | 15.1% | 6% |
| Jan 2026 | 41.9% | 21.5% | 18.2% | 12.2% | 6.1% |
| Feb 2026 | 40.3% | 21.6% | 18.9% | 12.9% | 6.3% |
| Mar 2026 | 38.1% | 21% | 20.5% | 14.6% | 5.8% |
| Apr 2026 | 44.2% | 20.3% | 18% | 13.2% | 4.4% |
| May 2026 | 40.2% | 22.8% | 18.4% | 12.5% | 6.1% |
| Jun 2026 | 42.2% | 21.2% | 20.2% | 11.1% | 5.3% |
| Jul 2026 | 39.8% | 23.3% | 20.2% | 10.8% | 5.9% |
| Aug 2026 | 37.6% | 22.6% | 22.6% | 11.8% | 5.4% |
| Sep 2026 | 42.9% | 21.7% | 16.3% | 13.9% | 5.2% |
How has the Cetaphil and La Roche-Posay comparison changed over the last 12 months?
3 findings
- La Roche-Posay was ahead of Cetaphil in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among eye makeup remover brands in New Zealand moved from 21.3% to 21.7%, and its estimated monthly branded searches moved from 6.6K to 7.9K.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among eye makeup remover brands in New Zealand moved from 41.3% to 42.9%, and its estimated monthly branded searches moved from 12.7K to 15.7K.
How did search popularity change for New Zealand eye makeup remover brands in September 2026?
2 changes
In September 2026, La Roche-Posay gained share of searches among eye makeup remover brands in New Zealand, from 37.6% to 42.9%.
In September 2026, Cetaphil lost share of searches among eye makeup remover brands in New Zealand, from 22.6% to 21.7%.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cetaphil
6 branded search terms
- cetaphil
- cetaphil face moisturizer
- cetaphil lotion
- cetaphil moisturizer
- cetaphil serum
- cetaphil wash
La Roche-Posay
7 branded search terms
- la roche posay
- la roche posay anthelios
- la roche posay cicaplast
- la roche posay effaclar
- la roche posay moisturizer
- la roche posay serum
- la roche posay toleriane
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