Betadine vs Dettol:Which is more popular?
In September 2026, Dettol had more branded searches than Betadine among antiseptic cream brands in New Zealand. Dettol had about 4,820 branded searches, while Betadine had 3,070. Dettol made up 55.7% of all antiseptic cream brand searches we track, and Betadine accounted for 35.5%. When we asked ChatGPT and Google AI Overviews about antiseptic cream brands, Betadine appeared in four of the five answers and Dettol in none.
Who do people search for more?
Dettol, about 57% more searches than Betadine
Who does AI mention more?
Betadine, mentioned in 4 of 5 answers, Dettol in 0
Who does AI recommend more?
Betadine, the only one of the two named
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Top antiseptic cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Betadine was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dettol did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about antiseptic cream brands
5 answers
Asked ChatGPT
“Which antiseptic cream brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best antiseptic cream brands in New Zealand?”
Asked ChatGPT
“What's the best antiseptic cream brand in New Zealand for minor cuts and scrapes?”
Searched Google, AI Overview
“antiseptic cream nz”
Searched Google, AI Overview
“best cream for cuts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Betadine or Dettol more popular in search?
This chart shows how often people search Google for Betadine and Dettol by name. Each line represents a brand's share of searches for all three antiseptic cream brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Betadine. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dettol | Betadine | Savlon |
|---|---|---|---|
| Oct 2025 | 48.6% | 40.7% | 10.7% |
| Nov 2025 | 48.6% | 41% | 10.4% |
| Dec 2025 | 47% | 41.7% | 11.2% |
| Jan 2026 | 51.7% | 36.8% | 11.5% |
| Feb 2026 | 48.9% | 40.8% | 10.3% |
| Mar 2026 | 50.5% | 37.9% | 11.6% |
| Apr 2026 | 49% | 40.5% | 10.5% |
| May 2026 | 49.8% | 39.8% | 10.4% |
| Jun 2026 | 53.4% | 37.3% | 9.3% |
| Jul 2026 | 54.7% | 37.3% | 7.9% |
| Aug 2026 | 55.5% | 35.5% | 9% |
| Sep 2026 | 55.7% | 35.5% | 8.8% |
How has the Betadine and Dettol comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Betadine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betadine’s share of searches among antiseptic cream brands in New Zealand moved from 40.7% to 35.5%, and its estimated monthly branded searches moved from 3K to 3.1K.
- Across the 12 months ending September 2026, Dettol’s share of searches among antiseptic cream brands in New Zealand moved from 48.6% to 55.7%, and its estimated monthly branded searches moved from 3.6K to 4.8K.
How did search popularity change for New Zealand antiseptic cream brands in September 2026?
1 change
Dettol’s share of searches among antiseptic cream brands in New Zealand has gained ground for 3 months in a row, from 53.4% to 55.7% in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Betadine’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among antiseptic cream brands
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