Dettol vs Palmolive:Which is more popular?
In September 2026, Dettol had more branded searches than Palmolive among foaming hand wash brands in New Zealand. Dettol had about 4,290 branded searches, while Palmolive had 590. Dettol made up 37.1% of all foaming hand wash brand searches we track, and Palmolive accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about foaming hand wash brands, Dettol and Palmolive each appeared in four of the five answers. Dettol was mentioned before Palmolive in two out of three answers.
Who do people search for more?
Dettol, about 7 searches for every 1 for Palmolive
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Dettol, named ahead of Palmolive in 2 of 3 answers
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Top foaming hand wash brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dettol was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Palmolive was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dettol was listed before Palmolive in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about foaming hand wash brands
5 answers
Asked ChatGPT
“Which foaming hand wash brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best foaming hand wash brands in New Zealand?”
Asked ChatGPT
“What's the best foaming hand wash brand in New Zealand for everyday hand washing?”
Searched Google, AI Overview
“hand wash foam”
Searched Google, AI Overview
“foaming hand soap”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Dettol or Palmolive more popular in search?
This chart shows how often people search Google for Dettol and Palmolive by name. Each line represents a brand's share of searches for all four foaming hand wash brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dettol, Palmolive. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Dettol | ecostore | Palmolive |
|---|---|---|---|---|
| Oct 2025 | 34.9% | 33.6% | 26.1% | 5.4% |
| Nov 2025 | 32.6% | 32.6% | 30.7% | 4.2% |
| Dec 2025 | 31.3% | 35.4% | 28.5% | 4.9% |
| Jan 2026 | 27.4% | 40.8% | 27.5% | 4.4% |
| Feb 2026 | 29% | 38.3% | 28.8% | 3.9% |
| Mar 2026 | 30.9% | 38.9% | 25% | 5.2% |
| Apr 2026 | 28.3% | 38.3% | 27.7% | 5.7% |
| May 2026 | 28% | 38.9% | 27.5% | 5.5% |
| Jun 2026 | 33.4% | 36.3% | 25.2% | 5.1% |
| Jul 2026 | 35% | 38.8% | 21.4% | 4.7% |
| Aug 2026 | 33.3% | 39.2% | 22.2% | 5.3% |
| Sep 2026 | 38.4% | 37.1% | 19.4% | 5.1% |
How has the Dettol and Palmolive comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Palmolive in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among foaming hand wash brands in New Zealand moved from 33.6% to 37.1%, and its estimated monthly branded searches moved from 3K to 4.3K.
- Across the 12 months ending September 2026, Palmolive’s share of searches among foaming hand wash brands in New Zealand moved from 5.4% to 5.1%, and its estimated monthly branded searches moved from 480 to 590.
How did search popularity change for New Zealand foaming hand wash brands in September 2026?
3 changes
In September 2026, Dove overtook Dettol to become the leader among foaming hand wash brands in New Zealand, with 38.4% of the searches.
In September 2026, Dettol lost share of searches among foaming hand wash brands in New Zealand, from 39.2% to 37.1%.
Estimated monthly branded searches for Palmolive in New Zealand rose 22.9% over 12 measured months, from 480 to 590 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Dettol’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among foaming hand wash brands
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