Body spray brands in New Zealand:Which are most popular?
In September 2026, Dove was the most searched body spray brand in New Zealand, accounting for 75% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, David Beckham and Lynx showed up in every answer. Lynx was recommended most often, coming first in all three responses that gave a list.
DoveShare of searches 75%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
Old SpiceShare of searches 19%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th- David BeckhamShare of searches 3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
- ImpulseShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
LynxShare of searches 0.61%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
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Top body spray brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, David Beckham and Lynx appeared every time. Lynx was recommended most often, coming first in all three answers that gave a list. David Beckham was second, and Impulse was third. Native, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- David Beckham4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lynx4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Impulse3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dove1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Old Spice1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Native0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about body spray brands
4 answers
Asked ChatGPT
“Which body spray brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body spray brands in New Zealand?”
Asked ChatGPT
“What's the best body spray brand in New Zealand for everyday fragrance?”
Searched Google, AI Overview
“body spray for men”
Searched Google, AI Overview
“body spray nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which body spray brands do people search for most?
This chart shows how often people search Google for each body spray brand by name. Each line represents a brand's share of searches for all six body spray brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dove, Old Spice, David Beckham, Impulse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | Old Spice | David Beckham | Impulse | Lynx | Native |
|---|---|---|---|---|---|---|
| Oct 2025 | 78.7% | 16.8% | 2.4% | 1.6% | 0.47% | 0% |
| Nov 2025 | 73.8% | 20.2% | 3.8% | 1.3% | 0.83% | 0% |
| Dec 2025 | 67.6% | 24.2% | 5% | 2.1% | 1.1% | 0% |
| Jan 2026 | 74.7% | 18.8% | 3.1% | 2.4% | 0.97% | 0.14% |
| Feb 2026 | 75% | 18.5% | 3.3% | 2.1% | 1.1% | 0% |
| Mar 2026 | 75.9% | 17.7% | 3.4% | 1.9% | 0.95% | 0.14% |
| Apr 2026 | 73.5% | 20.5% | 2.7% | 2% | 1.3% | 0% |
| May 2026 | 69.8% | 23.1% | 3% | 2.9% | 1.2% | 0% |
| Jun 2026 | 72.5% | 22.3% | 2.6% | 2.1% | 0.5% | 0% |
| Jul 2026 | 75.2% | 19.8% | 2.3% | 1.9% | 0.78% | 0% |
| Aug 2026 | 71% | 22.7% | 3% | 2.5% | 0.68% | 0.1% |
| Sep 2026 | 75% | 19% | 3% | 2.3% | 0.61% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 75% | 8.6K | +17.9% | +4 points | |
| 2, held 2nd | 19% | 2.2K | -6.4% | -3.7 points | |
| 3, held 3rd | 3% | 350 | +12.9% | 0 points | |
| 4, held 4th | 2.3% | 260 | 0% | -0.3 points | |
| 5, held 5th | 0.61% | 70 | 0% | -0.1 points | |
| 6, held 6th | 0% | 0 | -100% | -0.1 points |
1.
Dove75%
Held 1st. 8.6K estimated branded searches, +17.9% vs prior month. Share +4 points.
19%
Held 2nd. 2.2K estimated branded searches, -6.4% vs prior month. Share -3.7 points.
3%
Held 3rd. 350 estimated branded searches, +12.9% vs prior month. Share 0 points.
4.Impulse
2.3%
Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Lynx0.61%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Native0%
Held 6th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among body spray brands in New Zealand?
6 brands
In September 2026, Dove was the most searched among body spray brands in New Zealand, with an estimated 8.6K branded searches, 75% of all searches for the six we track. Old Spice is in 2nd place, 56 percentage points behind at 19%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Dove | 78.7% → 75% | 78.7%Oct 2025 | 67.6%Dec 2025 | 1st |
| Old Spice | 16.8% → 19% | 24.2%Dec 2025 | 16.8%Oct 2025 | 2nd |
| David Beckham | 2.4% → 3% | 5%Dec 2025 | 2.3%Jul 2026 | 3rd |
| Impulse | 1.6% → 2.3% | 2.9%May 2026 | 1.3%Nov 2025 | 4th |
| Lynx | 0.47% → 0.61% | 1.3%Apr 2026 | 0.47%Oct 2025 | 5th |
| Native | 0% | 0.14%Jan 2026 | 0%Oct 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand decreased from 78.7% to 75%.
- Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands in New Zealand increased from 16.8% to 19%.
- Across the 12 months ending September 2026, David Beckham’s share of searches among body spray brands in New Zealand increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand increased from 1.6% to 2.3%.
- Across the 12 months ending September 2026, Dove’s share of searches among body spray brands in New Zealand peaked at 78.7% in October 2025 and was lowest at 67.6% in December 2025.
- Across the 12 months ending September 2026, Old Spice’s share of searches among body spray brands in New Zealand peaked at 24.2% in December 2025 and was lowest at 16.8% in October 2025.
- Across the 12 months ending September 2026, David Beckham’s share of searches among body spray brands in New Zealand peaked at 5% in December 2025 and was lowest at 2.3% in July 2026.
- Across the 12 months ending September 2026, Impulse’s share of searches among body spray brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.3% in November 2025.
- Across the 12 months ending September 2026, Lynx and Native held steady: their share of searches among body spray brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand body spray brands in September 2026?
5 changes
In September 2026, Dove gained share of searches among body spray brands in New Zealand, from 71% to 75%.
In September 2026, Old Spice lost share of searches among body spray brands in New Zealand, from 22.7% to 19%.
Estimated monthly branded searches for Impulse in New Zealand rose 85.7% over 12 measured months, from 140 to 260 in September 2026.
Estimated monthly branded searches for David Beckham in New Zealand rose 75% over 12 measured months, from 200 to 350 in September 2026.
Estimated monthly branded searches for Lynx in New Zealand rose 75% over 12 measured months, from 40 to 70 in September 2026.
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