Brandwave

Dove vs Imperial Leather:Which is more popular?

In September 2026, Dove had more branded searches than Imperial Leather among body wash and soap brands in New Zealand. Dove had about 8,850 branded searches, while Imperial Leather had 300. Dove made up 44.1% of all body wash and soap brand searches we track, and Imperial Leather accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about body wash and soap brands, Dove appeared in all four answers and Imperial Leather in none.

Among body wash and soap brands in New Zealand in September 2026

Who do people search for more?

Dove, about 30 searches for every 1 for Imperial Leather

Dove 8.8K searchesImperial Leather 300 searches

Who does AI mention more?

Dove, mentioned in every answer we collected

Dove in 4 of 4Imperial Leather in 0 of 4

Who does AI recommend more?

Dove, the only one of the two named

Dove first in 3Imperial Leather never named

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Top body wash and soap brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dove appeared in all four answers. Imperial Leather did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dove1st
  2. QV Skincare2nd
  3. Palmolive3rd
  4. Dettol–
  5. Lux–
  6. Protex–
  7. Imperial Leather–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dove4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • QV Skincare3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Palmolive1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dettol0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Lux0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Protex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Imperial Leather0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about body wash and soap brands

4 answers

  • Asked ChatGPT

    “Which body wash or soap brand should I buy in New Zealand?”

    1. 1Dove
    2. 2QV Skincare
    3. 3Palmolive

  • Asked ChatGPT

    “What are the best body wash and soap brands in New Zealand?”

    1. 1Dove
    2. 2QV Skincare

  • Asked ChatGPT

    “What's the best body wash or soap brand in New Zealand for daily showering?”

    1. 1Dove
    2. 2QV Skincare

  • Searched Google, AI Overview

    “best body wash”

    1. 1Dove

  • Searched Google, AI Overview

    “hand wash nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Dove or Imperial Leather more popular in search?

This chart shows how often people search Google for Dove and Imperial Leather by name. Each line represents a brand's share of searches for all seven body wash and soap brands we track, month by month, from searches in New Zealand.

Dove and Imperial Leather among body wash and soap brands in New Zealand, by month

Share of searches by month for Dove, Imperial Leather. The figures are in the table below the chart.

View monthly share of searches table
MonthDoveDettolPalmoliveLuxProtexImperial LeatherQV Skincare
Oct 202547%28.9%12.4%4.2%4.8%1.6%0.95%
Nov 202545.6%29.5%12.5%5.2%4.9%1.4%0.98%
Dec 202543.6%30.3%13.7%5.2%4.6%1.7%0.91%
Jan 202640.5%33.8%12.6%5.6%4.6%1.8%1.1%
Feb 202641.9%33.3%11.9%4.9%5.1%1.6%1.3%
Mar 202641.2%33.1%13.4%4.4%5.1%1.4%1.2%
Apr 202641.3%32%13.8%4.8%5.1%1.8%1.2%
May 202639.7%31.9%14.3%6.2%4.6%1.5%1.8%
Jun 202641.8%31.4%13%5.5%5.7%1.6%1.1%
Jul 202643.8%31.8%12.5%4.6%4.8%1.5%1.1%
Aug 202643%31.6%13.1%5.3%5%1.3%0.77%
Sep 202644.1%29.1%14.8%5.3%4.2%1.5%0.95%

How has the Dove and Imperial Leather comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand body wash and soap brands in September 2026?

2 changes

  1. In September 2026, Dove gained share of searches among body wash and soap brands in New Zealand, from 43% to 44.1%.

  2. Estimated monthly branded searches for Imperial Leather in New Zealand rose 25% over 12 measured months, from 240 to 300 in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Dove’s and Imperial Leather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dove

15 branded search terms

  • dove antibacterial soap
  • dove body lotion
  • dove body scrub
  • dove body wash
  • dove clinical protection
  • dove deo spray
  • dove hand wash
  • dove intensive repair
  • dove rollon
  • dove scrub
  • dove sensitive soap
  • dove shower gel
  • dove soap
  • dove tanning lotion
  • dove vanilla

Imperial Leather

4 branded search terms

  • cusson imperial leather
  • imperial leather
  • imperial leather deodorant
  • imperial leather soap

How the Brand Demand Index is measured

Other head-to-heads among body wash and soap brands

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