Brandwave

K18 vs Redken:Which is more popular by branded search in New Zealand?

In August 2026, Redken had more branded searches than K18 among professional haircare and styling brands in New Zealand. Redken was estimated to have 7.5K branded searches compared to K18’s 2.4K, and held a 10.5% Share of Search versus K18’s 3.3%.

Share of Search among professional haircare and styling brands in New Zealand in August 2026Which is more popular in search, K18 or Redken?
K183.3%2.4K searches
vs
Redken10.5%7.5K searches
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Which is more popular in search, K18 or Redken?

Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

K18 and Redken among professional haircare and styling brands in New Zealand, by month

Share of Search by month for Redken, K18. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseghdRedkenOlaplexPureologyMoroccanoilEthiqueK18Kevin.MurphyMonday Haircare
Oct 202525.9%32.2%8.7%9.1%4.9%4.6%5.3%3.8%3.5%2%
Nov 202526.7%38%7.8%7.6%3.9%3.9%4.6%3.8%2.9%0.94%
Dec 202529.2%33.2%7.7%9.6%3.9%4.5%3.7%3.7%2.9%1.4%
Jan 202631.4%24%9.7%10.4%5.6%4.7%5.2%4.3%3.1%1.7%
Feb 202630.3%25.6%9.6%11%5.5%4.1%5.2%3.8%3.2%1.7%
Mar 202627.7%27.1%10.6%10.6%6%4.1%5.6%3.4%3%1.9%
Apr 202628.1%26.9%11.4%10.8%5.9%4.4%4.6%3.6%2.8%1.5%
May 202625.7%25.8%10.4%12.5%6.1%7.2%4.9%3.3%2.9%1.2%
Jun 202625.4%25.8%12.9%12.9%5.4%6.8%3.5%3.2%3%1.2%
Jul 202628.3%24.6%12%11%5.7%7.2%4.1%2.9%3%1.1%
Aug 202630%27.3%10.5%9.8%5.1%5.1%4.5%3.3%3.2%1.3%
Sep 2026——————————

How has the K18 and Redken comparison changed over the last 12 months?

How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

  1. In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.

  2. In August 2026, K18 rose from 9th to 8th among professional haircare and styling brands in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using K18’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

K18

8 branded search terms

  • k18 hair
  • k18 hair mask
  • k18 hair nz
  • k18 hair oil
  • k18 hair treatment
  • k18 hair treatments
  • k18 leave in mask
  • k18 nz

Redken

18 branded search terms

  • redken
  • redken acidic bonding concentrate leave in treatment
  • redken acidic bonding concentrate shampoo
  • redken acidic bonding shampoo
  • redken all soft conditioner
  • redken all soft shampoo
  • redken conditioner
  • redken dismiss shampoo
  • redken extreme length shampoo
  • redken extreme shampoo
  • redken hair
  • redken hair products
  • redken leave in conditioner
  • redken nz
  • redken one united multi benefit treatment
  • redken purple shampoo
  • redken shampoo
  • redken shampoo and conditioner

How the Brand Demand Index is measured

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