How popular isK18 in search?
In August 2026, there were an estimated 2.4K branded searches for K18 in New Zealand which held steady over the last 11 months. K18 holds 3.3% estimated Share of Search among New Zealand professional haircare and styling brands and is ranked 8th of 10 competitors for search popularity.
Kérastase30%
ghd27.3%
Redken10.5%
Olaplex9.8%
Pureology5.1%
Moroccanoil5.1%
Ethique4.5%
K183.3%
Kevin.Murphy3.2%
Monday Haircare1.3%
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Which professional haircare and styling brands compete with K18?
Share of Search by month for Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 21.4K | -2.8% | +1.7 points | |
| 2, held 2nd | 27.3% | 19.5K | +1.6% | +2.6 points | |
| 3, held 3rd | 10.5% | 7.5K | -19.9% | -1.5 points | |
| 4, held 4th | 9.8% | 7K | -18.6% | -1.2 points | |
| 5, moved from 6th to 5th | 5.1% | 3.6K | -17.7% | -0.6 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 5.1% | 3.6K | -35.7% | -2.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.5% | 3.2K | +0.31% | +0.4 points | |
| 8, moved from 9th to 8th | 3.3% | 2.4K | +2.6% | +0.3 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.2% | 2.3K | -1.3% | +0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 1.3% | 910 | +9.6% | +0.2 points |
30%
held 1st · 21.4K estimated branded searches · -2.8% vs prior month · +1.7 points
2.
ghd27.3%
held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +2.6 points
3.
Redken10.5%
held 3rd · 7.5K estimated branded searches · -19.9% vs prior month · -1.5 points
4.
Olaplex9.8%
held 4th · 7K estimated branded searches · -18.6% vs prior month · -1.2 points
5.1%
moved from 6th to 5th · 3.6K estimated branded searches · -17.7% vs prior month · -0.6 points
5.1%
moved from 5th to 6th · 3.6K estimated branded searches · -35.7% vs prior month · -2.2 points
7.
Ethique4.5%
held 7th · 3.2K estimated branded searches · +0.31% vs prior month · +0.4 points
8.
K183.3%
moved from 9th to 8th · 2.4K estimated branded searches · +2.6% vs prior month · +0.3 points
3.2%
moved from 8th to 9th · 2.3K estimated branded searches · -1.3% vs prior month · +0.2 points
1.3%
held 10th · 910 estimated branded searches · +9.6% vs prior month · +0.2 points
Compare search popularity between K18 and its closest rivals
How has branded search demand for K18 changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for K18 in New Zealand held steady, from 2.3K to 2.4K.
- Across the 11 months ending August 2026, K18’s estimated Share of Search among professional haircare and styling brands in New Zealand peaked at 4.3% in January 2026 and was lowest at 2.9% in July 2026.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
6 changes
In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.
In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.
In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.
In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.
In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.
In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.
How is K18 measured?
Brandwave collects information about searches that people make online using K18’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- k18 hair
- k18 hair mask
- k18 hair nz
- k18 hair oil
- k18 hair treatment
- k18 hair treatments
- k18 leave in mask
- k18 nz
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Is K18 your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.