K18 vs Moroccanoil:Which is more popular by branded search in New Zealand?
In August 2026, Moroccanoil had more branded searches than K18 among professional haircare and styling brands in New Zealand. Moroccanoil was estimated to have 3.6K branded searches compared to K18’s 2.4K, and held a 5.1% Share of Search versus K18’s 3.3%.
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Which is more popular in search, K18 or Moroccanoil?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Moroccanoil, K18. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the K18 and Moroccanoil comparison changed over the last 12 months?
3 findings
- Moroccanoil was ahead of K18 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, K18’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
- Across the 11 months ending August 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 4.6% to 5.1%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
2 changes
In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.
In August 2026, K18 rose from 9th to 8th among professional haircare and styling brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using K18’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K18
8 branded search terms
- k18 hair
- k18 hair mask
- k18 hair nz
- k18 hair oil
- k18 hair treatment
- k18 hair treatments
- k18 leave in mask
- k18 nz
Moroccanoil
19 branded search terms
- moroccanoil
- moroccanoil conditioner
- moroccanoil dry scalp treatment
- moroccanoil dry shampoo
- moroccanoil hair
- moroccanoil hair care products
- moroccanoil hydrating shampoo
- moroccanoil hydrating styling cream
- moroccanoil intense hydrating mask
- moroccanoil moroccanoil treatment
- moroccanoil nz
- moroccanoil oil for hair
- moroccanoil oil shampoo
- moroccanoil shampoo
- moroccanoil styling products
- moroccanoil treatment
- moroccanoil treatment 100ml
- moroccanoil treatment hair oil
- moroccanoil treatment original
Put your own brand in this comparison
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