K18 vs Olaplex:Which is more popular by branded search in New Zealand?
In August 2026, Olaplex had more branded searches than K18 among professional haircare and styling brands in New Zealand. Olaplex was estimated to have 7K branded searches compared to K18’s 2.4K, and held a 9.8% Share of Search versus K18’s 3.3%.
Follow K18 vs Olaplex and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, K18 or Olaplex?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Olaplex, K18. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the K18 and Olaplex comparison changed over the last 12 months?
3 findings
- Olaplex was ahead of K18 in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, K18’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 3.8% to 3.3%, and its estimated monthly branded searches moved from 2.3K to 2.4K.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 9.1% to 9.8%, and its estimated monthly branded searches moved from 5.6K to 7K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
2 changes
In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.
In August 2026, K18 rose from 9th to 8th among professional haircare and styling brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using K18’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
K18
8 branded search terms
- k18 hair
- k18 hair mask
- k18 hair nz
- k18 hair oil
- k18 hair treatment
- k18 hair treatments
- k18 leave in mask
- k18 nz
Olaplex
18 branded search terms
- olaplex
- olaplex 3 hair perfector
- olaplex bonding oil
- olaplex conditioner
- olaplex hair
- olaplex hair oil
- olaplex hair treatment
- olaplex n 7 bonding oil
- olaplex n3 hair perfector
- olaplex no 3 hair perfector
- olaplex no 6 bond smoother
- olaplex no 7 bonding oil
- olaplex no 9 bond protector nourishing hair serum
- olaplex number 3 hair perfector
- olaplex nz
- olaplex oil
- olaplex shampoo
- olaplex treatment
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.