Aesop vs Redken:Which is more popular?
In September 2026, Aesop had more branded searches than Redken among shampoo and conditioner brands in New Zealand. Aesop had about 8,380 branded searches, while Redken had 4,400. Aesop made up 39.1% of all shampoo and conditioner brand searches we track, and Redken accounted for 20.5%. When we asked ChatGPT and Google AI Overviews about shampoo and conditioner brands, Redken appeared in four of the five answers and Aesop in none.
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Top shampoo and conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Redken was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Aesop did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Redken4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
L'Oréal Paris Elvive3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ethique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dove1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aesop0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aveeno0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shampoo and conditioner brands
5 answers
Asked ChatGPT
“Which shampoo and conditioner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best shampoo and conditioner brands in New Zealand?”
Asked ChatGPT
“What's the best shampoo and conditioner brand in New Zealand for everyday hair care?”
Searched Google, AI Overview
“best shampoo and conditioner”
Searched Google, AI Overview
“smoothing shampoo and conditioner”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Aesop or Redken more popular in search?
This chart shows how often people search Google for Aesop and Redken by name. Each line represents a brand's share of searches for all six shampoo and conditioner brands we track, month by month, from searches in New Zealand.
Share of searches by month for Aesop, Redken. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aesop | Aveeno | Redken | L'Oréal Paris Elvive | Dove | Ethique |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.1% | 19% | 17.8% | 7.8% | 5.1% | 8.3% |
| Nov 2025 | 63.6% | 11.1% | 12.5% | 4.8% | 3.1% | 4.9% |
| Dec 2025 | 54.9% | 14.5% | 16.4% | 5.5% | 4.2% | 4.4% |
| Jan 2026 | 38.8% | 17.6% | 21.3% | 9% | 6% | 7.3% |
| Feb 2026 | 40.9% | 17% | 19.4% | 9.8% | 4.9% | 7.9% |
| Mar 2026 | 41% | 17.6% | 21.3% | 7.7% | 4% | 8.2% |
| Apr 2026 | 38.5% | 18.6% | 23.4% | 8.9% | 4.9% | 5.7% |
| May 2026 | 43.5% | 17.4% | 20.2% | 7.7% | 4.4% | 6.9% |
| Jun 2026 | 42.5% | 18.3% | 21.4% | 7.6% | 5.2% | 5.1% |
| Jul 2026 | 39.4% | 22.4% | 19.8% | 7.2% | 5.1% | 6.1% |
| Aug 2026 | 38.9% | 22.4% | 18.9% | 8.1% | 5.6% | 6% |
| Sep 2026 | 39.1% | 21.1% | 20.5% | 8.9% | 5.8% | 4.7% |
How has the Aesop and Redken comparison changed over the last 12 months?
3 findings
- Aesop was ahead of Redken in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among shampoo and conditioner brands in New Zealand moved from 42.1% to 39.1%, and its estimated monthly branded searches moved from 8.2K to 8.4K.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo and conditioner brands in New Zealand moved from 17.8% to 20.5%, and its estimated monthly branded searches moved from 3.4K to 4.4K.
How did search popularity change for New Zealand shampoo and conditioner brands in September 2026?
1 change
In September 2026, Redken gained share of searches among shampoo and conditioner brands in New Zealand, from 18.9% to 20.5%.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Aesop’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aesop
16 branded search terms
- aesop
- aesop animal
- aesop aromatique
- aesop deo
- aesop gift set
- aesop hand wash
- aesop handbalm
- aesop high street
- aesop hwyl
- aesop incense
- aesop lip balm
- aesop marrakech
- aesop parfum
- aesop sale
- aesop skincare
- aesop tacit
Redken
7 branded search terms
- redken
- redken conditioner
- redken dismiss shampoo
- redken extreme shampoo
- redken hair
- redken hair products
- redken shampoo
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