Redken vs Schwarzkopf:Which is more popular?
In September 2026, Redken had more branded searches than Schwarzkopf among hair color brands in New Zealand. Redken had about 4,260 branded searches, while Schwarzkopf had 2,170. Redken made up 23.9% of all hair color brand searches we track, and Schwarzkopf accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about hair color brands, Schwarzkopf appeared in three of the five answers and Redken in one. Schwarzkopf was mentioned before Redken in two out of three answers that named either.
Who do people search for more?
Redken, about 2 searches for every 1 for Schwarzkopf
Who does AI mention more?
Schwarzkopf, mentioned in 3 of 5 answers, Redken in 1
Who does AI recommend more?
Schwarzkopf, named ahead of Redken in 2 of 3 answers
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Top hair color brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Schwarzkopf was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Schwarzkopf was listed before Redken in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
L'Oréal Paris1st- Schwarzkopf2nd
Wella Professionals3rd
Goldwell4th
Clairol5th- Redken6th
Garnier Nutrisse7th
Revlon8th
Manic Panic9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about hair color brands
5 answers
Asked ChatGPT
“Which hair colour brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair colour brands in New Zealand?”
Asked ChatGPT
“What's the best hair colour brand in New Zealand for at home colouring?”
Searched Google, AI Overview
“best hair colour”
Searched Google, AI Overview
“hair colour brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Redken or Schwarzkopf more popular in search?
This chart shows how often people search Google for Redken and Schwarzkopf by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.
Share of searches by month for Redken, Schwarzkopf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Redken | L'Oréal Paris | Revlon | Schwarzkopf | Garnier Nutrisse | Manic Panic | Wella Professionals | Clairol | Goldwell |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 20.7% | 24.8% | 10.7% | 6.6% | 7% | 4.9% | 3% | 1.1% |
| Nov 2025 | 24.9% | 18.9% | 24.7% | 9.9% | 5.1% | 7.2% | 5.4% | 2.6% | 1.3% |
| Dec 2025 | 23.3% | 17.8% | 24.7% | 12.2% | 5.9% | 7.1% | 4% | 4% | 0.91% |
| Jan 2026 | 23.3% | 20.2% | 20.8% | 11.9% | 7.1% | 7.1% | 4% | 4.7% | 0.9% |
| Feb 2026 | 23% | 19.5% | 22.4% | 9.3% | 7.8% | 7.5% | 4.6% | 5.1% | 0.82% |
| Mar 2026 | 25.4% | 17.8% | 21.7% | 9% | 7.8% | 7.3% | 5.2% | 4.9% | 0.89% |
| Apr 2026 | 24.6% | 20.2% | 18.8% | 9.5% | 7.9% | 8.5% | 5.3% | 4.3% | 0.68% |
| May 2026 | 21.4% | 20.8% | 18.8% | 10.4% | 11.6% | 5.5% | 5.2% | 5.5% | 0.81% |
| Jun 2026 | 22.8% | 20.1% | 18.9% | 11.1% | 10% | 6.3% | 4.1% | 5.8% | 0.79% |
| Jul 2026 | 20.9% | 22.5% | 19.4% | 11.1% | 8.4% | 7.5% | 4.4% | 5.1% | 0.72% |
| Aug 2026 | 21.4% | 21.2% | 21.6% | 10.7% | 8.5% | 5.7% | 4.7% | 5.5% | 0.6% |
| Sep 2026 | 23.9% | 20.8% | 20.2% | 12.2% | 7.3% | 5.9% | 5% | 4% | 0.79% |
How has the Redken and Schwarzkopf comparison changed over the last 12 months?
3 findings
- Redken was ahead of Schwarzkopf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Redken’s share of searches among hair color brands in New Zealand moved from 21.3% to 23.9%, and its estimated monthly branded searches moved from 3.3K to 4.3K.
- Across the 12 months ending September 2026, Schwarzkopf’s share of searches among hair color brands in New Zealand moved from 10.7% to 12.2%, and its estimated monthly branded searches moved from 1.6K to 2.2K.
How did search popularity change for New Zealand hair color brands in September 2026?
2 changes
In September 2026, Redken overtook Revlon to become the leader among hair color brands in New Zealand, with 23.9% of the searches.
In September 2026, Schwarzkopf gained share of searches among hair color brands in New Zealand, from 10.7% to 12.2%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Redken’s and Schwarzkopf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Redken
6 branded search terms
- redken
- redken dismiss shampoo
- redken extreme shampoo
- redken hair
- redken hair products
- redken shampoo
Schwarzkopf
11 branded search terms
- hair dye schwarzkopf colors
- red schwarzkopf hair dye
- schwarzkopf brilliance hair dye
- schwarzkopf hair color
- schwarzkopf hair colour black
- schwarzkopf hair dye
- schwarzkopf keratin color hair dye
- schwarzkopf live
- schwarzkopf live colour
- schwarzkopf live hair dye
- schwarzkopf semi permanent hair dye
Other head-to-heads among hair color brands
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