Brandwave

Garnier Nutrisse vs Redken:Which is more popular?

In September 2026, Redken had more branded searches than Garnier Nutrisse among hair color brands in New Zealand. Redken had about 4,260 branded searches, while Garnier Nutrisse had 1,300. Redken made up 23.9% of all hair color brand searches we track, and Garnier Nutrisse accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about hair color brands, Garnier Nutrisse appeared in two of the five answers and Redken in one. Garnier Nutrisse and Redken were each mentioned first in one of the two answers that named either.

Among hair color brands in New Zealand in September 2026

Who do people search for more?

Redken, about 3 searches for every 1 for Garnier Nutrisse

Redken 4.3K searchesGarnier Nutrisse 1.3K searches

Who does AI mention more?

Garnier Nutrisse, mentioned in 2 of 5 answers, Redken in 1

Garnier Nutrisse in 2 of 5Redken in 1 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Garnier Nutrisse first in 1Redken first in 1

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Top hair color brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Garnier Nutrisse was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Redken was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Garnier Nutrisse and Redken were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. L'Oréal Paris1st
  2. Schwarzkopf2nd
  3. Wella Professionals3rd
  4. Goldwell4th
  5. Clairol5th
  6. Redken6th
  7. Garnier Nutrisse7th
  8. Revlon8th
  9. Manic Panic9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • L'Oréal Paris4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Schwarzkopf3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revlon2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garnier Nutrisse2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Wella Professionals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clairol2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goldwell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Redken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Manic Panic1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about hair color brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garnier Nutrisse or Redken more popular in search?

This chart shows how often people search Google for Garnier Nutrisse and Redken by name. Each line represents a brand's share of searches for all nine hair color brands we track, month by month, from searches in New Zealand.

Garnier Nutrisse and Redken among hair color brands in New Zealand, by month

Share of searches by month for Redken, Garnier Nutrisse. The figures are in the table below the chart.

View monthly share of searches table
MonthRedkenL'Oréal ParisRevlonSchwarzkopfGarnier NutrisseManic PanicWella ProfessionalsClairolGoldwell
Oct 202521.3%20.7%24.8%10.7%6.6%7%4.9%3%1.1%
Nov 202524.9%18.9%24.7%9.9%5.1%7.2%5.4%2.6%1.3%
Dec 202523.3%17.8%24.7%12.2%5.9%7.1%4%4%0.91%
Jan 202623.3%20.2%20.8%11.9%7.1%7.1%4%4.7%0.9%
Feb 202623%19.5%22.4%9.3%7.8%7.5%4.6%5.1%0.82%
Mar 202625.4%17.8%21.7%9%7.8%7.3%5.2%4.9%0.89%
Apr 202624.6%20.2%18.8%9.5%7.9%8.5%5.3%4.3%0.68%
May 202621.4%20.8%18.8%10.4%11.6%5.5%5.2%5.5%0.81%
Jun 202622.8%20.1%18.9%11.1%10%6.3%4.1%5.8%0.79%
Jul 202620.9%22.5%19.4%11.1%8.4%7.5%4.4%5.1%0.72%
Aug 202621.4%21.2%21.6%10.7%8.5%5.7%4.7%5.5%0.6%
Sep 202623.9%20.8%20.2%12.2%7.3%5.9%5%4%0.79%

How has the Garnier Nutrisse and Redken comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hair color brands in September 2026?

2 changes

  1. In September 2026, Redken overtook Revlon to become the leader among hair color brands in New Zealand, with 23.9% of the searches.

  2. In September 2026, Garnier Nutrisse lost share of searches among hair color brands in New Zealand, from 8.5% to 7.3%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Garnier Nutrisse’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garnier Nutrisse

9 branded search terms

  • brown garnier hair dye
  • garnier hair dye colors
  • garnier hair dye light brown
  • garnier hair dye permanent
  • garnier nutrisse
  • garnier nutrisse brown hair dye
  • garnier nutrisse hair color
  • garnier nutrisse ultra hair color
  • garnier olia

Redken

6 branded search terms

  • redken
  • redken dismiss shampoo
  • redken extreme shampoo
  • redken hair
  • redken hair products
  • redken shampoo

How the Brand Demand Index is measured

Other head-to-heads among hair color brands

Creator with pink hair and a pink jacket

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