Kevin.Murphy vs Redken:Which is more popular by branded search in New Zealand?
In August 2026, Redken had more branded searches than Kevin.Murphy among professional haircare and styling brands in New Zealand. Redken was estimated to have 7.5K branded searches compared to Kevin.Murphy’s 2.3K, and held a 10.5% Share of Search versus Kevin.Murphy’s 3.2%.
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Which is more popular in search, Kevin.Murphy or Redken?
Compare professional haircare and styling brands available in New Zealand using attributable brand and product searches made here. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Redken, Kevin.Murphy. The figures are in the table below the chart.
View monthly share of search table
| Month | Kérastase | ghd | Redken | Olaplex | Pureology | Moroccanoil | Ethique | K18 | Kevin.Murphy | Monday Haircare |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.9% | 32.2% | 8.7% | 9.1% | 4.9% | 4.6% | 5.3% | 3.8% | 3.5% | 2% |
| Nov 2025 | 26.7% | 38% | 7.8% | 7.6% | 3.9% | 3.9% | 4.6% | 3.8% | 2.9% | 0.94% |
| Dec 2025 | 29.2% | 33.2% | 7.7% | 9.6% | 3.9% | 4.5% | 3.7% | 3.7% | 2.9% | 1.4% |
| Jan 2026 | 31.4% | 24% | 9.7% | 10.4% | 5.6% | 4.7% | 5.2% | 4.3% | 3.1% | 1.7% |
| Feb 2026 | 30.3% | 25.6% | 9.6% | 11% | 5.5% | 4.1% | 5.2% | 3.8% | 3.2% | 1.7% |
| Mar 2026 | 27.7% | 27.1% | 10.6% | 10.6% | 6% | 4.1% | 5.6% | 3.4% | 3% | 1.9% |
| Apr 2026 | 28.1% | 26.9% | 11.4% | 10.8% | 5.9% | 4.4% | 4.6% | 3.6% | 2.8% | 1.5% |
| May 2026 | 25.7% | 25.8% | 10.4% | 12.5% | 6.1% | 7.2% | 4.9% | 3.3% | 2.9% | 1.2% |
| Jun 2026 | 25.4% | 25.8% | 12.9% | 12.9% | 5.4% | 6.8% | 3.5% | 3.2% | 3% | 1.2% |
| Jul 2026 | 28.3% | 24.6% | 12% | 11% | 5.7% | 7.2% | 4.1% | 2.9% | 3% | 1.1% |
| Aug 2026 | 30% | 27.3% | 10.5% | 9.8% | 5.1% | 5.1% | 4.5% | 3.3% | 3.2% | 1.3% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Kevin.Murphy and Redken comparison changed over the last 12 months?
3 findings
- Redken was ahead of Kevin.Murphy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 3.5% to 3.2%, and its estimated monthly branded searches moved from 2.1K to 2.3K.
- Across the 11 months ending August 2026, Redken’s estimated Share of Search among professional haircare and styling brands in New Zealand moved from 8.7% to 10.5%, and its estimated monthly branded searches moved from 5.3K to 7.5K.
How did search popularity change for New Zealand professional haircare and styling brands in August 2026?
2 changes
In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.
In August 2026, Kevin.Murphy fell from 8th to 9th among professional haircare and styling brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Kevin.Murphy’s and Redken’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kevin.Murphy
9 branded search terms
- kevin murphy
- kevin murphy angel shampoo
- kevin murphy hair paste
- kevin murphy hair products
- kevin murphy hair styling products
- kevin murphy hair treatment
- kevin murphy nz
- kevin murphy shampoo
- kevin murphy shampoo angel wash
Redken
18 branded search terms
- redken
- redken acidic bonding concentrate leave in treatment
- redken acidic bonding concentrate shampoo
- redken acidic bonding shampoo
- redken all soft conditioner
- redken all soft shampoo
- redken conditioner
- redken dismiss shampoo
- redken extreme length shampoo
- redken extreme shampoo
- redken hair
- redken hair products
- redken leave in conditioner
- redken nz
- redken one united multi benefit treatment
- redken purple shampoo
- redken shampoo
- redken shampoo and conditioner
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