Bosch vs Braun:Which is more popular?
In September 2026, Braun had more branded searches than Bosch among hand blender brands in New Zealand. Braun had about 260 branded searches, while Bosch had 10. Braun made up 1.1% of all hand blender brand searches we track, and Bosch accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Braun appeared in all five answers and Bosch in one. Braun was mentioned before Bosch in every answer.
Who do people search for more?
Braun, about 26 searches for every 1 for Bosch
Who does AI mention more?
Braun, mentioned in every answer we collected
Who does AI recommend more?
Braun, named ahead of Bosch in every answer
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Top hand blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun appeared in all five answers. Bosch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Braun was listed before Bosch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand blender brands
5 answers
Asked ChatGPT
“Which hand blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand blender brands in New Zealand?”
Asked ChatGPT
“What's the best hand blender brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best hand blender”
Searched Google, AI Overview
“stick blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Braun more popular in search?
This chart shows how often people search Google for Bosch and Braun by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Braun, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | Kenwood | Braun | Bamix | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 31.4% | 19% | 0.97% | 0.23% | 0.09% |
| Nov 2025 | 43% | 38.2% | 17.6% | 1% | 0.23% | 0.03% |
| Dec 2025 | 41.5% | 38% | 19.2% | 1% | 0.22% | 0.03% |
| Jan 2026 | 45.7% | 34.2% | 18.7% | 1.1% | 0.29% | 0.04% |
| Feb 2026 | 44.7% | 34.7% | 19.2% | 1.1% | 0.27% | 0.05% |
| Mar 2026 | 48.3% | 32.6% | 17.6% | 1.1% | 0.45% | 0.05% |
| Apr 2026 | 52.6% | 28.9% | 17% | 1.1% | 0.4% | 0.04% |
| May 2026 | 51.2% | 28.1% | 18.9% | 1.3% | 0.38% | 0.04% |
| Jun 2026 | 50.4% | 29.1% | 19% | 1.2% | 0.31% | 0.04% |
| Jul 2026 | 52.8% | 27.4% | 17.9% | 1.6% | 0.29% | 0.04% |
| Aug 2026 | 52.4% | 28.2% | 17.9% | 1.1% | 0.38% | 0.04% |
| Sep 2026 | 52.3% | 29.5% | 16.9% | 1.1% | 0.17% | 0.04% |
How has the Bosch and Braun comparison changed over the last 12 months?
3 findings
- Braun was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among hand blender brands in New Zealand moved from 0.09% to 0.04%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Braun’s share of searches among hand blender brands in New Zealand moved from 0.97% to 1.1%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand hand blender brands in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Braun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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