Brandwave

Braun vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Braun among hand blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Braun had 260. KitchenAid made up 29.5% of all hand blender brand searches we track, and Braun accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about hand blender brands, Braun appeared in all five answers and KitchenAid in one. Braun was mentioned before KitchenAid in every answer.

Among hand blender brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 26 searches for every 1 for Braun

KitchenAid 6.8K searchesBraun 260 searches

Who does AI mention more?

Braun, mentioned in every answer we collected

Braun in 5 of 5KitchenAid in 1 of 5

Who does AI recommend more?

Braun, named ahead of KitchenAid in every answer

Braun first in 4KitchenAid never first

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Top hand blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Braun appeared in all five answers. KitchenAid was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Braun was listed before KitchenAid in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Bamix2nd
  3. Kenwood3rd
  4. Breville4th
  5. Bosch5th
  6. KitchenAid6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand blender brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Braun or KitchenAid more popular in search?

This chart shows how often people search Google for Braun and KitchenAid by name. Each line represents a brand's share of searches for all six hand blender brands we track, month by month, from searches in New Zealand.

Braun and KitchenAid among hand blender brands in New Zealand, by month

Share of searches by month for KitchenAid, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleKitchenAidKenwoodBraunBamixBosch
Oct 202548.4%31.4%19%0.97%0.23%0.09%
Nov 202543%38.2%17.6%1%0.23%0.03%
Dec 202541.5%38%19.2%1%0.22%0.03%
Jan 202645.7%34.2%18.7%1.1%0.29%0.04%
Feb 202644.7%34.7%19.2%1.1%0.27%0.05%
Mar 202648.3%32.6%17.6%1.1%0.45%0.05%
Apr 202652.6%28.9%17%1.1%0.4%0.04%
May 202651.2%28.1%18.9%1.3%0.38%0.04%
Jun 202650.4%29.1%19%1.2%0.31%0.04%
Jul 202652.8%27.4%17.9%1.6%0.29%0.04%
Aug 202652.4%28.2%17.9%1.1%0.38%0.04%
Sep 202652.3%29.5%16.9%1.1%0.17%0.04%

How has the Braun and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Braun in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Braun’s share of searches among hand blender brands in New Zealand moved from 0.97% to 1.1%, and its estimated monthly branded searches moved from 210 to 260.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand blender brands in New Zealand moved from 31.4% to 29.5%, and its estimated monthly branded searches held steady at 6.8K.

How did search popularity change for New Zealand hand blender brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among hand blender brands in New Zealand, from 28.2% to 29.5%.

  2. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Braun’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

1 branded search term

  • braun hand blender

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among hand blender brands

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