Braun vs Philips:Which is more popular?
In September 2026, Philips had more branded searches than Braun among steam iron brands in New Zealand. Philips had about 5,230 branded searches, while Braun had 40. Philips made up 59.7% of all steam iron brand searches we track, and Braun accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Philips appeared in all five answers and Braun in four. Philips was mentioned before Braun in four out of five answers.
Who do people search for more?
Philips, about 131 searches for every 1 for Braun
Who does AI mention more?
Philips, mentioned in every answer we collected
Who does AI recommend more?
Philips, named ahead of Braun in 4 of 5 answers
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Top steam iron brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Braun was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Philips was listed before Braun in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Philips1st
Braun2nd
Tefal3rd
Russell Hobbs4th
Bosch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about steam iron brands
5 answers
Asked ChatGPT
“Which steam iron brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best steam iron brands in New Zealand?”
Asked ChatGPT
“What's the best steam iron brand in New Zealand for easy wrinkle removal?”
Searched Google, AI Overview
“steam iron nz”
Searched Google, AI Overview
“iron for shirts”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braun or Philips more popular in search?
This chart shows how often people search Google for Braun and Philips by name. Each line represents a brand's share of searches for all five steam iron brands we track, month by month, from searches in New Zealand.
Share of searches by month for Philips, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Russell Hobbs | Tefal | Braun | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 59.9% | 23% | 16.3% | 0.65% | 0.13% |
| Nov 2025 | 56% | 26.9% | 16.2% | 0.76% | 0.11% |
| Dec 2025 | 60.1% | 24.6% | 14.7% | 0.54% | 0.11% |
| Jan 2026 | 63.1% | 22.4% | 13.8% | 0.59% | 0.12% |
| Feb 2026 | 63.4% | 22.2% | 13.6% | 0.58% | 0.15% |
| Mar 2026 | 59.4% | 22.1% | 18.1% | 0.42% | 0% |
| Apr 2026 | 63.8% | 21.3% | 14.5% | 0.46% | 0% |
| May 2026 | 64.9% | 20.1% | 14.5% | 0.43% | 0.11% |
| Jun 2026 | 64.4% | 19.7% | 15.5% | 0.42% | 0% |
| Jul 2026 | 60.3% | 23.5% | 15.7% | 0.43% | 0.11% |
| Aug 2026 | 59.2% | 22.4% | 17.8% | 0.52% | 0.1% |
| Sep 2026 | 59.7% | 24.2% | 15.6% | 0.46% | 0% |
How has the Braun and Philips comparison changed over the last 12 months?
3 findings
- Philips was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among steam iron brands in New Zealand moved from 0.65% to 0.46%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 12 months ending September 2026, Philips’ share of searches among steam iron brands in New Zealand moved from 59.9% to 59.7%, and its estimated monthly branded searches moved from 4.6K to 5.2K.
How did search popularity change for New Zealand steam iron brands in September 2026?
2 changes
In September 2026, Philips gained share of searches among steam iron brands in New Zealand, from 59.2% to 59.7%.
Estimated monthly branded searches for Braun in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Braun’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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