Brandwave

Russell Hobbs vs Tefal:Which is more popular?

In September 2026, Russell Hobbs had more branded searches than Tefal among steam iron brands in New Zealand. Russell Hobbs had about 2,120 branded searches, while Tefal had 1,370. Russell Hobbs made up 24.2% of all steam iron brand searches we track, and Tefal accounted for 15.6%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Tefal appeared in four of the five answers and Russell Hobbs in two. Tefal was mentioned before Russell Hobbs in three out of four answers that named either.

Among steam iron brands in New Zealand in September 2026

Who do people search for more?

Russell Hobbs, about 55% more searches than Tefal

Russell Hobbs 2.1K searchesTefal 1.4K searches

Who does AI mention more?

Tefal, mentioned in 4 of 5 answers, Russell Hobbs in 2

Tefal in 4 of 5Russell Hobbs in 2 of 5

Who does AI recommend more?

Tefal, named ahead of Russell Hobbs in 3 of 4 answers

Tefal first in 3Russell Hobbs first in 1

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Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tefal was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tefal was listed before Russell Hobbs in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Braun2nd
  3. Tefal3rd
  4. Russell Hobbs4th
  5. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Russell Hobbs or Tefal more popular in search?

This chart shows how often people search Google for Russell Hobbs and Tefal by name. Each line represents a brand's share of searches for all five steam iron brands we track, month by month, from searches in New Zealand.

Russell Hobbs and Tefal among steam iron brands in New Zealand, by month

Share of searches by month for Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalBraunBosch
Oct 202559.9%23%16.3%0.65%0.13%
Nov 202556%26.9%16.2%0.76%0.11%
Dec 202560.1%24.6%14.7%0.54%0.11%
Jan 202663.1%22.4%13.8%0.59%0.12%
Feb 202663.4%22.2%13.6%0.58%0.15%
Mar 202659.4%22.1%18.1%0.42%0%
Apr 202663.8%21.3%14.5%0.46%0%
May 202664.9%20.1%14.5%0.43%0.11%
Jun 202664.4%19.7%15.5%0.42%0%
Jul 202660.3%23.5%15.7%0.43%0.11%
Aug 202659.2%22.4%17.8%0.52%0.1%
Sep 202659.7%24.2%15.6%0.46%0%

How has the Russell Hobbs and Tefal comparison changed over the last 12 months?

3 findings
  • Russell Hobbs was ahead of Tefal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Russell Hobbs’ share of searches among steam iron brands in New Zealand moved from 23% to 24.2%, and its estimated monthly branded searches moved from 1.8K to 2.1K.
  • Across the 12 months ending September 2026, Tefal’s share of searches among steam iron brands in New Zealand moved from 16.3% to 15.6%, and its estimated monthly branded searches moved from 1.3K to 1.4K.

How did search popularity change for New Zealand steam iron brands in September 2026?

2 changes

  1. In September 2026, Russell Hobbs gained share of searches among steam iron brands in New Zealand, from 22.4% to 24.2%.

  2. In September 2026, Tefal lost share of searches among steam iron brands in New Zealand, from 17.8% to 15.6%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Russell Hobbs

7 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs irons
  • russell hobbs jug
  • russell hobbs steam
  • russellhobbs

Tefal

12 branded search terms

  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal ingenio
  • tefal jamie oliver
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal ultimate
  • tefal unlimited
  • tefal vok

How the Brand Demand Index is measured

Other head-to-heads among steam iron brands

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