Brandwave

Philips vs Russell Hobbs:Which is more popular?

In September 2026, Philips had more branded searches than Russell Hobbs among steam iron brands in New Zealand. Philips had about 5,230 branded searches, while Russell Hobbs had 2,120. Philips made up 59.7% of all steam iron brand searches we track, and Russell Hobbs accounted for 24.2%. When we asked ChatGPT and Google AI Overviews about steam iron brands, Philips appeared in all five answers and Russell Hobbs in two. Philips was mentioned before Russell Hobbs in four out of five answers.

Among steam iron brands in New Zealand in September 2026

Who do people search for more?

Philips, about 2 searches for every 1 for Russell Hobbs

Philips 5.2K searchesRussell Hobbs 2.1K searches

Who does AI mention more?

Philips, mentioned in every answer we collected

Philips in 5 of 5Russell Hobbs in 2 of 5

Who does AI recommend more?

Philips, named ahead of Russell Hobbs in 4 of 5 answers

Philips first in 4Russell Hobbs first in 1

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Top steam iron brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips appeared in all five answers. Russell Hobbs was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Philips was listed before Russell Hobbs in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Braun2nd
  3. Tefal3rd
  4. Russell Hobbs4th
  5. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tefal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about steam iron brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Philips or Russell Hobbs more popular in search?

This chart shows how often people search Google for Philips and Russell Hobbs by name. Each line represents a brand's share of searches for all five steam iron brands we track, month by month, from searches in New Zealand.

Philips and Russell Hobbs among steam iron brands in New Zealand, by month

Share of searches by month for Philips, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsRussell HobbsTefalBraunBosch
Oct 202559.9%23%16.3%0.65%0.13%
Nov 202556%26.9%16.2%0.76%0.11%
Dec 202560.1%24.6%14.7%0.54%0.11%
Jan 202663.1%22.4%13.8%0.59%0.12%
Feb 202663.4%22.2%13.6%0.58%0.15%
Mar 202659.4%22.1%18.1%0.42%0%
Apr 202663.8%21.3%14.5%0.46%0%
May 202664.9%20.1%14.5%0.43%0.11%
Jun 202664.4%19.7%15.5%0.42%0%
Jul 202660.3%23.5%15.7%0.43%0.11%
Aug 202659.2%22.4%17.8%0.52%0.1%
Sep 202659.7%24.2%15.6%0.46%0%

How has the Philips and Russell Hobbs comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand steam iron brands in September 2026?

2 changes

  1. In September 2026, Russell Hobbs gained share of searches among steam iron brands in New Zealand, from 22.4% to 24.2%.

  2. In September 2026, Philips gained share of searches among steam iron brands in New Zealand, from 59.2% to 59.7%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Philips’ and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

7 branded search terms

  • china philips
  • philips
  • philips hue
  • philips hue bridge
  • philips lumea
  • philips oneblade
  • philips toothbrush

Russell Hobbs

7 branded search terms

  • multicooker russell hobbs
  • russell hobbs
  • russell hobbs chopper
  • russell hobbs irons
  • russell hobbs jug
  • russell hobbs steam
  • russellhobbs

How the Brand Demand Index is measured

Other head-to-heads among steam iron brands

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