Beurer vs Braun:Which is more popular?
In September 2026, Braun had more branded searches than Beurer among ear thermometer brands in New Zealand. Braun had about 260 branded searches, while Beurer had 250. Braun made up 23.6% of all ear thermometer brand searches we track, and Beurer accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about ear thermometer brands, Braun appeared in all five answers and Beurer in none.
Who do people search for more?
Braun and Beurer are searched for about as often as each other.
Who does AI mention more?
Braun, mentioned in every answer we collected
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Top ear thermometer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun appeared in all five answers. Beurer did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ear thermometer brands
5 answers
Asked ChatGPT
“Which ear thermometer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ear thermometer brands in New Zealand?”
Asked ChatGPT
“What's the best ear thermometer brand in New Zealand for a baby?”
Searched Google, AI Overview
“ear thermometer nz”
Searched Google, AI Overview
“digital ear thermometer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Beurer or Braun more popular in search?
This chart shows how often people search Google for Beurer and Braun by name. Each line represents a brand's share of searches for all three ear thermometer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Braun, Beurer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Omron | Braun | Beurer |
|---|---|---|---|
| Oct 2025 | 60.8% | 17.5% | 21.6% |
| Nov 2025 | 55.8% | 16.3% | 27.9% |
| Dec 2025 | 56.5% | 10.6% | 32.9% |
| Jan 2026 | 64.1% | 9.8% | 26.1% |
| Feb 2026 | 60% | 11.3% | 28.7% |
| Mar 2026 | 62.8% | 11.7% | 25.5% |
| Apr 2026 | 64.8% | 9.9% | 25.3% |
| May 2026 | 60.8% | 14.4% | 24.7% |
| Jun 2026 | 68.6% | 13.3% | 18.1% |
| Jul 2026 | 61.5% | 14.5% | 23.9% |
| Aug 2026 | 53.7% | 23.9% | 22.4% |
| Sep 2026 | 53.6% | 23.6% | 22.7% |
How has the Beurer and Braun comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Braun took it in August 2026.
- Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand moved from 21.6% to 22.7%, and its estimated monthly branded searches moved from 210 to 250.
- Across the 12 months ending September 2026, Braun’s share of searches among ear thermometer brands in New Zealand moved from 17.5% to 23.6%, and its estimated monthly branded searches moved from 170 to 260.
How did search popularity change for New Zealand ear thermometer brands in September 2026?
2 changes
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Beurer’s and Braun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ear thermometer brands
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