Brandwave

Beurer vs Omron:Which is more popular?

In September 2026, Omron had more branded searches than Beurer among ear thermometer brands in New Zealand. Omron had about 590 branded searches, while Beurer had 250. Omron made up 53.6% of all ear thermometer brand searches we track, and Beurer accounted for 22.7%. When we asked ChatGPT and Google AI Overviews about ear thermometer brands, Omron appeared in three of the five answers and Beurer in none.

Among ear thermometer brands in New Zealand in September 2026

Who do people search for more?

Omron, about 2 searches for every 1 for Beurer

Omron 590 searchesBeurer 250 searches

Who does AI mention more?

Omron, mentioned in 3 of 5 answers, Beurer in 0

Omron in 3 of 5Beurer in 0 of 5

Who does AI recommend more?

Omron, the only one of the two named

Omron first in 3Beurer never named

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Top ear thermometer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Omron was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beurer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Omron2nd
  3. Beurer–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Braun5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Omron3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ear thermometer brands

5 answers
  • Asked ChatGPT

    “Which ear thermometer brand should I buy in New Zealand?”

    1. 1Braun
    2. 2Omron
  • Asked ChatGPT

    “What are the best ear thermometer brands in New Zealand?”

    1. 1Braun
    2. 2Omron
  • Asked ChatGPT

    “What's the best ear thermometer brand in New Zealand for a baby?”

    1. 1Braun
    2. 2Omron
  • Searched Google, AI Overview

    “ear thermometer nz”

    1. 1Braun
  • Searched Google, AI Overview

    “digital ear thermometer”

    1. 1Braun

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Beurer or Omron more popular in search?

This chart shows how often people search Google for Beurer and Omron by name. Each line represents a brand's share of searches for all three ear thermometer brands we track, month by month, from searches in New Zealand.

Beurer and Omron among ear thermometer brands in New Zealand, by month

Share of searches by month for Omron, Beurer. The figures are in the table below the chart.

View monthly share of searches table
MonthOmronBraunBeurer
Oct 202560.8%17.5%21.6%
Nov 202555.8%16.3%27.9%
Dec 202556.5%10.6%32.9%
Jan 202664.1%9.8%26.1%
Feb 202660%11.3%28.7%
Mar 202662.8%11.7%25.5%
Apr 202664.8%9.9%25.3%
May 202660.8%14.4%24.7%
Jun 202668.6%13.3%18.1%
Jul 202661.5%14.5%23.9%
Aug 202653.7%23.9%22.4%
Sep 202653.6%23.6%22.7%

How has the Beurer and Omron comparison changed over the last 12 months?

3 findings
  • Omron was ahead of Beurer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Beurer’s share of searches among ear thermometer brands in New Zealand moved from 21.6% to 22.7%, and its estimated monthly branded searches moved from 210 to 250.
  • Across the 12 months ending September 2026, Omron’s share of searches among ear thermometer brands in New Zealand moved from 60.8% to 53.6%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for New Zealand ear thermometer brands in September 2026?

2 changes
  1. Omron’s share of searches among ear thermometer brands in New Zealand has lost ground for 3 months in a row, from 68.6% to 53.6% in September 2026.

  2. Estimated monthly branded searches for Beurer in New Zealand rose 19% over 12 measured months, from 210 to 250 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Beurer’s and Omron’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Beurer

2 branded search terms

  • beurer
  • beurer thermometer

Omron

1 branded search term

  • omron

How the Brand Demand Index is measured

Other head-to-heads among ear thermometer brands

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