Brandwave

How popular isBeurer?

In September 2026, people searched for Beurer by name about 250 times in New Zealand, a 19% increase from the previous year. These searches made up 56.8% of all New Zealand pulse oximeter brand searches, placing Beurer first out of five brands. When we asked both ChatGPT and Google AI Overviews about pulse oximeter brands, Beurer appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Beurer is the most searched of 5 competitors and the third most recommended in AI answers.

  1. BeurerShare of searches 56.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. MasimoShare of searches 21.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ContecShare of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ChoiceMMedShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. NoninShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top pulse oximeter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Beurer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Beurer is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nonin1st
  2. ChoiceMMed2nd
  3. Beurer3rd
  4. Masimo4th
  5. Contec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ChoiceMMed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nonin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masimo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pulse oximeter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pulse oximeter brands compete with Beurer?

Beurer against pulse oximeter brands in New Zealand, by month

Share of searches by month for Beurer, Masimo, Contec, ChoiceMMed, Nonin. The figures are in the table below the chart.

View monthly share of searches table
MonthBeurerMasimoContecChoiceMMedNonin
Oct 202553.1%25%15.6%3.1%3.1%
Nov 202542%24%30%2%2%
Dec 202561.9%23.8%9.5%2.4%2.4%
Jan 202656.8%27%8.1%2.7%5.4%
Feb 202648.8%32.6%14%2.3%2.3%
Mar 202655.3%26.3%13.2%2.6%2.6%
Apr 202639.6%15.1%11.3%1.9%32.1%
May 202645.7%17.4%10.9%2.2%23.9%
Jun 202651.5%30.3%12.1%3%3%
Jul 202659.1%25%11.4%2.3%2.3%
Aug 202656.8%24.3%13.5%2.7%2.7%
Sep 202656.8%21.6%16.2%2.7%2.7%

  1. 1.Beurer

    56.8%

    Held 1st. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Masimo

    21.6%

    Held 2nd. 80 estimated branded searches, -11.1% vs prior month. Share -2.7 points.

  3. 3.Contec

    16.2%

    Held 3rd. 60 estimated branded searches, +20% vs prior month. Share +2.7 points.

  4. 4.ChoiceMMed

    2.7%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nonin

    2.7%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Beurer and its closest rivals

Every comparison with Beurer

9 comparisons

How has branded search demand for Beurer changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Beurer in New Zealand rose from 210 to 250.
  • Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand increased from 53.1% to 56.8%.
  • Across the 12 months ending September 2026, Beurer’s share of searches among pulse oximeter brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 39.6% in April 2026.

How did search popularity change for New Zealand pulse oximeter brands in September 2026?

3 changes

  1. In September 2026, Contec gained share of searches among pulse oximeter brands in New Zealand, from 13.5% to 16.2%.

  2. In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.

  3. Estimated monthly branded searches for Beurer in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Beurer’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Beurer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • beurer
  • beurer thermometer

Do you work for Beurer? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Beurer compete?

Beurer is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Thermometer brands4th of 45.3%Show ranking
Humidifier brands2nd of 87.5%Show ranking
Bathroom scale brands4th of 713.1%Show ranking
Blood pressure monitor brands3rd of 519.4%Show ranking
Ear thermometer brands3rd of 322.7%Show ranking
Pulse oximeter brands1st of 556.8%Shown above
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