Brandwave

How popular isMasimo?

In September 2026, people searched for Masimo by name about 80 times in New Zealand, about the same as the previous year. These searches made up 21.6% of all New Zealand pulse oximeter brand searches, placing Masimo second out of five brands. When we asked both ChatGPT and Google AI Overviews about pulse oximeter brands, Masimo appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Masimo is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. BeurerShare of searches 56.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. MasimoShare of searches 21.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ContecShare of searches 16.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ChoiceMMedShare of searches 2.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. NoninShare of searches 2.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Masimo website (opens in a new tab)

Follow Masimo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top pulse oximeter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masimo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masimo is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nonin1st
  2. ChoiceMMed2nd
  3. Beurer3rd
  4. Masimo4th
  5. Contec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ChoiceMMed5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nonin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Beurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masimo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Contec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pulse oximeter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pulse oximeter brands compete with Masimo?

Masimo against pulse oximeter brands in New Zealand, by month

Share of searches by month for Beurer, Masimo, Contec, ChoiceMMed, Nonin. The figures are in the table below the chart.

View monthly share of searches table
MonthBeurerMasimoContecChoiceMMedNonin
Oct 202553.1%25%15.6%3.1%3.1%
Nov 202542%24%30%2%2%
Dec 202561.9%23.8%9.5%2.4%2.4%
Jan 202656.8%27%8.1%2.7%5.4%
Feb 202648.8%32.6%14%2.3%2.3%
Mar 202655.3%26.3%13.2%2.6%2.6%
Apr 202639.6%15.1%11.3%1.9%32.1%
May 202645.7%17.4%10.9%2.2%23.9%
Jun 202651.5%30.3%12.1%3%3%
Jul 202659.1%25%11.4%2.3%2.3%
Aug 202656.8%24.3%13.5%2.7%2.7%
Sep 202656.8%21.6%16.2%2.7%2.7%

  1. 1.Beurer

    56.8%

    Held 1st. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Masimo

    21.6%

    Held 2nd. 80 estimated branded searches, -11.1% vs prior month. Share -2.7 points.

  3. 3.Contec

    16.2%

    Held 3rd. 60 estimated branded searches, +20% vs prior month. Share +2.7 points.

  4. 4.ChoiceMMed

    2.7%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Nonin

    2.7%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Masimo and its closest rivals

Every comparison with Masimo

2 comparisons

How has branded search demand for Masimo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Masimo in New Zealand held steady at 80.
  • Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand decreased from 25% to 21.6%.
  • Across the 12 months ending September 2026, Masimo’s share of searches among pulse oximeter brands in New Zealand peaked at 32.6% in February 2026 and was lowest at 15.1% in April 2026.

How did search popularity change for New Zealand pulse oximeter brands in September 2026?

3 changes

  1. In September 2026, Contec gained share of searches among pulse oximeter brands in New Zealand, from 13.5% to 16.2%.

  2. In September 2026, Masimo lost share of searches among pulse oximeter brands in New Zealand, from 24.3% to 21.6%.

  3. Estimated monthly branded searches for Beurer in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

How are Masimo’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Masimo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • masimo
  • masimo pulse oximeter

Do you work for Masimo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Masimo your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free