Strepsils vs Vicks:Which is more popular by branded search in New Zealand?
In August 2026, Strepsils had more branded searches than Vicks among cold and flu brands in New Zealand. Strepsils was estimated to have 7.7K branded searches compared to Vicks’ 6.3K, and held a 23.2% Share of Search versus Vicks’ 18.9%.
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Which is more popular in search, Strepsils or Vicks?
Compare the cold, flu and sore throat remedy brands New Zealanders reach for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strepsils, Vicks. The figures are in the table below the chart.
View monthly share of search table
| Month | Lemsip | Sudafed | Strepsils | Vicks | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 20.5% | 35.9% | 24.1% | 17.8% | 1.7% |
| Nov 2025 | 21.8% | 34.6% | 22.3% | 20.3% | 1.1% |
| Dec 2025 | 19.4% | 34.9% | 22.9% | 21.4% | 1.4% |
| Jan 2026 | 20.2% | 33.5% | 24% | 21.1% | 1.2% |
| Feb 2026 | 22.8% | 31.3% | 23.9% | 20.5% | 1.4% |
| Mar 2026 | 24.3% | 31.3% | 25.5% | 17.3% | 1.5% |
| Apr 2026 | 22.7% | 33.5% | 22% | 20.1% | 1.8% |
| May 2026 | 25.3% | 31.2% | 20.9% | 20.6% | 2% |
| Jun 2026 | 25.7% | 30.9% | 21.6% | 20.1% | 1.7% |
| Jul 2026 | 27% | 31.6% | 21% | 18.9% | 1.5% |
| Aug 2026 | 28.5% | 28.2% | 23.2% | 18.9% | 1.1% |
| Sep 2026 | — | — | — | — | — |
How has the Strepsils and Vicks comparison changed over the last 12 months?
3 findings
- Strepsils was ahead of Vicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Strepsils’ estimated Share of Search among cold and flu brands in New Zealand moved from 24.1% to 23.2%, and its estimated monthly branded searches moved from 3.4K to 7.7K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among cold and flu brands in New Zealand moved from 17.8% to 18.9%, and its estimated monthly branded searches moved from 2.5K to 6.3K.
How did search popularity change for New Zealand cold and flu brands in August 2026?
2 changes
In August 2026, Strepsils gained estimated Share of Search among cold and flu brands in New Zealand, from 21% to 23.2%.
Estimated monthly branded searches for Vicks in New Zealand rose 153% over 11 measured months, from 2.5K to 6.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Strepsils’ and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Strepsils
18 branded search terms
- anaesthetic strepsils
- blocked nose strepsils
- blue strepsils
- strepsils
- strepsils and sore throat
- strepsils cold and flu
- strepsils cough
- strepsils honey lemon
- strepsils lemon
- strepsils lozenges
- strepsils near me
- strepsils nz
- strepsils orange
- strepsils pak n save
- strepsils plus
- strepsils sugarfree
- strepsils throat lozenges
- strepsils woolies
Vicks
10 branded search terms
- vicks cold and flu
- vicks cough
- vicks cough syrup 44
- vicks inhaler
- vicks lozenges
- vicks sore throat
- vicks vaporub
- vicks vaporub newborn
- vicks vaporub nz
- vicks vaporub toenail fungus
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.