Brandwave

Braun vs Panasonic:Which is more popular?

In September 2026, Braun had more branded searches than Panasonic among body trimmer brands in New Zealand. Braun had about 110 branded searches, while Panasonic had 10. Braun made up 0.96% of all body trimmer brand searches we track, and Panasonic accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about body trimmer brands, Braun appeared in all three answers and Panasonic in one. Braun was mentioned before Panasonic in two out of three answers.

Among body trimmer brands in New Zealand in September 2026

Who do people search for more?

Braun, about 11 searches for every 1 for Panasonic

Braun 110 searchesPanasonic 10 searches

Who does AI mention more?

Braun, mentioned in every answer we collected

Braun in 3 of 3Panasonic in 1 of 3

Who does AI recommend more?

Braun, named ahead of Panasonic in 2 of 3 answers

Braun first in 2Panasonic first in 1

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Top body trimmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Braun appeared in all three answers. Panasonic was mentioned in one out of three: in one of the three ChatGPT answers. Braun was listed before Panasonic in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Braun2nd
  3. Manscaped3rd
  4. Panasonic4th
  5. Gillette5th
  6. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Philips3 of 3Named in 3 of 3 ChatGPT answers
  • Manscaped3 of 3Named in 3 of 3 ChatGPT answers
  • Braun3 of 3Named in 3 of 3 ChatGPT answers
  • Gillette1 of 3Named in 1 of 3 ChatGPT answers
  • Panasonic1 of 3Named in 1 of 3 ChatGPT answers
  • Wahl0 of 3Named in 0 of 3 ChatGPT answers

See every answer about body trimmer brands

3 answers

  • Asked ChatGPT

    “Which body trimmer brand should I buy in New Zealand?”

    1. 1Philips
    2. 2Braun
    3. 3Manscaped

  • Asked ChatGPT

    “What are the best body trimmer brands in New Zealand?”

    1. 1Philips
    2. 2Panasonic
    3. 3Braun
    4. 4Manscaped
    5. 5Gillette

  • Asked ChatGPT

    “What's the best body trimmer brand in New Zealand for body hair grooming?”

    1. 1Philips
    2. 2Manscaped
    3. 3Braun

  • Searched Google, AI Overview

    “mens body trimmer”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “body groomer nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Braun or Panasonic more popular in search?

This chart shows how often people search Google for Braun and Panasonic by name. Each line represents a brand's share of searches for all six body trimmer brands we track, month by month, from searches in New Zealand.

Braun and Panasonic among body trimmer brands in New Zealand, by month

Share of searches by month for Braun, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthPhilipsManscapedGilletteBraunPanasonicWahl
Oct 202541.4%40.6%16.8%0.99%0.09%0.09%
Nov 202537.5%49%12.6%0.66%0.07%0.15%
Dec 202538.2%46.8%14%0.76%0.07%0.14%
Jan 202647.8%33%18%0.99%0.09%0.09%
Feb 202647.7%32.3%18.9%0.98%0.11%0.11%
Mar 202646.7%32.6%19.8%0.77%0.11%0.11%
Apr 202649.6%32.9%16.5%0.81%0%0.09%
May 202652.1%31.6%15.3%0.77%0.09%0.09%
Jun 202651.5%30.8%16.4%1.2%0.08%0.08%
Jul 202647.9%31.4%19.4%1.2%0.08%0.08%
Aug 202645.4%35.7%17.5%1.4%0%0.08%
Sep 202645.8%32.6%20.4%0.96%0.09%0.09%

How has the Braun and Panasonic comparison changed over the last 12 months?

3 findings
  • Braun was ahead of Panasonic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Braun’s share of searches among body trimmer brands in New Zealand moved from 0.99% to 0.96%, and its estimated monthly branded searches held steady at 110.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among body trimmer brands in New Zealand held steady at 0.09%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand body trimmer brands in September 2026?

1 change

  1. In September 2026, Panasonic rose from 6th to 5th among body trimmer brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Braun’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

1 branded search term

  • beard trimmer braun

Panasonic

1 branded search term

  • best panasonic shaver

How the Brand Demand Index is measured

Other head-to-heads among body trimmer brands

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