Gillette vs Manscaped:Which is more popular?
In September 2026, Manscaped had more branded searches than Gillette among body trimmer brands in New Zealand. Manscaped had about 3,720 branded searches, while Gillette had 2,330. Manscaped made up 32.6% of all body trimmer brand searches we track, and Gillette accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about body trimmer brands, Manscaped appeared in all three answers and Gillette in one. Manscaped was mentioned before Gillette in every answer.
Who do people search for more?
Manscaped, about 60% more searches than Gillette
Who does AI mention more?
Manscaped, mentioned in every answer we collected
Who does AI recommend more?
Manscaped, named ahead of Gillette in every answer
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Top body trimmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Manscaped appeared in all three answers. Gillette was mentioned in one out of three: in one of the three ChatGPT answers. Manscaped was listed before Gillette in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about body trimmer brands
3 answers
Asked ChatGPT
“Which body trimmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best body trimmer brands in New Zealand?”
Asked ChatGPT
“What's the best body trimmer brand in New Zealand for body hair grooming?”
Searched Google, AI Overview
“mens body trimmer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“body groomer nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Gillette or Manscaped more popular in search?
This chart shows how often people search Google for Gillette and Manscaped by name. Each line represents a brand's share of searches for all six body trimmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Manscaped, Gillette. The figures are in the table below the chart.
View monthly share of searches table
| Month | Philips | Manscaped | Gillette | Braun | Panasonic | Wahl |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.4% | 40.6% | 16.8% | 0.99% | 0.09% | 0.09% |
| Nov 2025 | 37.5% | 49% | 12.6% | 0.66% | 0.07% | 0.15% |
| Dec 2025 | 38.2% | 46.8% | 14% | 0.76% | 0.07% | 0.14% |
| Jan 2026 | 47.8% | 33% | 18% | 0.99% | 0.09% | 0.09% |
| Feb 2026 | 47.7% | 32.3% | 18.9% | 0.98% | 0.11% | 0.11% |
| Mar 2026 | 46.7% | 32.6% | 19.8% | 0.77% | 0.11% | 0.11% |
| Apr 2026 | 49.6% | 32.9% | 16.5% | 0.81% | 0% | 0.09% |
| May 2026 | 52.1% | 31.6% | 15.3% | 0.77% | 0.09% | 0.09% |
| Jun 2026 | 51.5% | 30.8% | 16.4% | 1.2% | 0.08% | 0.08% |
| Jul 2026 | 47.9% | 31.4% | 19.4% | 1.2% | 0.08% | 0.08% |
| Aug 2026 | 45.4% | 35.7% | 17.5% | 1.4% | 0% | 0.08% |
| Sep 2026 | 45.8% | 32.6% | 20.4% | 0.96% | 0.09% | 0.09% |
How has the Gillette and Manscaped comparison changed over the last 12 months?
3 findings
- Manscaped was ahead of Gillette in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gillette’s share of searches among body trimmer brands in New Zealand moved from 16.8% to 20.4%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
- Across the 12 months ending September 2026, Manscaped’s share of searches among body trimmer brands in New Zealand moved from 40.6% to 32.6%, and its estimated monthly branded searches moved from 4.5K to 3.7K.
How did search popularity change for New Zealand body trimmer brands in September 2026?
2 changes
In September 2026, Gillette gained share of searches among body trimmer brands in New Zealand, from 17.5% to 20.4%.
In September 2026, Manscaped lost share of searches among body trimmer brands in New Zealand, from 35.7% to 32.6%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Gillette’s and Manscaped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among body trimmer brands
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