How popular isManscaped in search?
In August 2026, there were an estimated 6.6K branded searches for Manscaped in New Zealand which is down 6.1% over the last 11 months. Manscaped holds 72.4% estimated Share of Search among New Zealand men's grooming brands and is ranked 1st of 4 competitors for search popularity.
Manscaped72.4%
Nivea Men20.7%
Bulldog6.3%
Jack Black0.66%
Follow Manscaped and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which men's grooming brands compete with Manscaped?
Share of Search by month for Manscaped, Nivea Men, Bulldog. The figures are in the table below the chart.
View monthly share of search table
| Month | Manscaped | Nivea Men | Bulldog | Jack Black |
|---|---|---|---|---|
| Oct 2025 | 84.2% | 12% | 3.2% | 0.6% |
| Nov 2025 | 86.6% | 10.2% | 2.7% | 0.5% |
| Dec 2025 | 85% | 11% | 3.3% | 0.65% |
| Jan 2026 | 77.8% | 16.3% | 5.1% | 0.82% |
| Feb 2026 | 74.1% | 20.8% | 4.5% | 0.64% |
| Mar 2026 | 73% | 22.4% | 4.1% | 0.5% |
| Apr 2026 | 76.9% | 18.4% | 4.1% | 0.61% |
| May 2026 | 68.6% | 23.7% | 4.7% | 3% |
| Jun 2026 | 69.5% | 22.5% | 4.7% | 3.3% |
| Jul 2026 | 70.4% | 22.3% | 5.6% | 1.7% |
| Aug 2026 | 72.4% | 20.7% | 6.3% | 0.66% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 6.6K | +14.2% | +2.1 points | |
| 2, held 2nd | 20.7% | 1.9K | +2.7% | -1.7 points | |
| 3, held 3rd | 6.3% | 570 | +23.9% | +0.7 points | |
| 4, held 4th | 0.66% | 60 | -57.1% | -1 points |
72.4%
held 1st · 6.6K estimated branded searches · +14.2% vs prior month · +2.1 points
20.7%
held 2nd · 1.9K estimated branded searches · +2.7% vs prior month · -1.7 points
3.
Bulldog6.3%
held 3rd · 570 estimated branded searches · +23.9% vs prior month · +0.7 points
0.66%
held 4th · 60 estimated branded searches · -57.1% vs prior month · -1 points
Compare search popularity between Manscaped and its closest rivals
How has branded search demand for Manscaped changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Manscaped in New Zealand fell from 7K to 6.6K.
- Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand decreased from 84.2% to 72.4%.
- Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand peaked at 86.6% in November 2025 and was lowest at 68.6% in May 2026.
How did search popularity change for New Zealand men's grooming brands in August 2026?
4 changes
In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.
In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.
How is Manscaped measured?
Brandwave collects information about searches that people make online using Manscaped’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
12 branded search terms
- manscaped
- manscaped au
- manscaped beard oil
- manscaped com
- manscaped face wash
- manscaped grooming
- manscaped lawn mower
- manscaped near me
- manscaped new zealand
- manscaped nz
- manscaped online
- manscaped razor
Do you work for Manscaped? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Manscaped your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.