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Men's grooming brands in New Zealand:Which brands are most popular in search?

In August 2026, Manscaped was the most searched among men's grooming brands in New Zealand, with an estimated 6.6K branded searches and 72.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Manscaped72.4%
  2. Nivea Men20.7%
  3. Bulldog6.3%
  4. Jack Black0.66%

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Share of SearchLeaderboard

Compare the men's skincare, beard and grooming brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among men's grooming brands in New Zealand, by month

Share of Search by month for Manscaped, Nivea Men, Bulldog. The figures are in the table below the chart.

View monthly share of search table
MonthManscapedNivea MenBulldogJack Black
Oct 202584.2%12%3.2%0.6%
Nov 202586.6%10.2%2.7%0.5%
Dec 202585%11%3.3%0.65%
Jan 202677.8%16.3%5.1%0.82%
Feb 202674.1%20.8%4.5%0.64%
Mar 202673%22.4%4.1%0.5%
Apr 202676.9%18.4%4.1%0.61%
May 202668.6%23.7%4.7%3%
Jun 202669.5%22.5%4.7%3.3%
Jul 202670.4%22.3%5.6%1.7%
Aug 202672.4%20.7%6.3%0.66%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Manscaped

    72.4%

    held 1st · 6.6K estimated branded searches · +14.2% vs prior month · +2.1 points

  2. 2.Nivea Men

    20.7%

    held 2nd · 1.9K estimated branded searches · +2.7% vs prior month · -1.7 points

  3. 3.Bulldog

    6.3%

    held 3rd · 570 estimated branded searches · +23.9% vs prior month · +0.7 points

  4. 4.Jack Black

    0.66%

    held 4th · 60 estimated branded searches · -57.1% vs prior month · -1 points

Compare search popularity between leading brands

Which brand is most popular in search among men's grooming brands in New Zealand?

In August 2026, Manscaped was the most searched among men's grooming brands in New Zealand, with an estimated 6.6K branded searches and 72.4% estimated Share of Search within this set. Nivea Men is in 2nd place, 51.8 percentage points behind at 20.7% Share of Search.

New Zealand men's grooming brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Manscaped84.2% → 72.4%86.6%Nov 202568.6%May 20261st
Nivea Men12% → 20.7%23.7%May 202610.2%Nov 20252nd
Bulldog3.2% → 6.3%6.3%Aug 20262.7%Nov 20253rd
Jack Black0.6% → 0.66%3.3%Jun 20260.5%Nov 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand decreased from 84.2% to 72.4%.
  • Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand increased from 12% to 20.7%.
  • Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand increased from 3.2% to 6.3%.
  • Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand peaked at 86.6% in November 2025 and was lowest at 68.6% in May 2026.
  • Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand peaked at 23.7% in May 2026 and was lowest at 10.2% in November 2025.
  • Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 2.7% in November 2025.
  • Across the 11 months ending August 2026, Jack Black’s estimated Share of Search among men's grooming brands in New Zealand peaked at 3.3% in June 2026 and was lowest at 0.5% in November 2025.
  • Across the 11 months ending August 2026, Jack Black held steady: its estimated Share of Search among men's grooming brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand men's grooming brands in August 2026?

  1. In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.

  2. In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.

  3. In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.

  4. In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.

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