Bulldog vs Jack Black:Which is more popular by branded search in New Zealand?
In August 2026, Bulldog had more branded searches than Jack Black among men's grooming brands in New Zealand. Bulldog was estimated to have 570 branded searches compared to Jack Black’s 60, and held a 6.3% Share of Search versus Jack Black’s 0.66%.
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Which is more popular in search, Bulldog or Jack Black?
Compare the men's skincare, beard and grooming brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bulldog, Jack Black. The figures are in the table below the chart.
View monthly share of search table
| Month | Manscaped | Nivea Men | Bulldog | Jack Black |
|---|---|---|---|---|
| Oct 2025 | 84.2% | 12% | 3.2% | 0.6% |
| Nov 2025 | 86.6% | 10.2% | 2.7% | 0.5% |
| Dec 2025 | 85% | 11% | 3.3% | 0.65% |
| Jan 2026 | 77.8% | 16.3% | 5.1% | 0.82% |
| Feb 2026 | 74.1% | 20.8% | 4.5% | 0.64% |
| Mar 2026 | 73% | 22.4% | 4.1% | 0.5% |
| Apr 2026 | 76.9% | 18.4% | 4.1% | 0.61% |
| May 2026 | 68.6% | 23.7% | 4.7% | 3% |
| Jun 2026 | 69.5% | 22.5% | 4.7% | 3.3% |
| Jul 2026 | 70.4% | 22.3% | 5.6% | 1.7% |
| Aug 2026 | 72.4% | 20.7% | 6.3% | 0.66% |
| Sep 2026 | — | — | — | — |
How has the Bulldog and Jack Black comparison changed over the last 12 months?
3 findings
- Bulldog was ahead of Jack Black in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand moved from 3.2% to 6.3%, and its estimated monthly branded searches moved from 270 to 570.
- Across the 11 months ending August 2026, Jack Black’s estimated Share of Search among men's grooming brands in New Zealand moved from 0.6% to 0.66%, and its estimated monthly branded searches moved from 50 to 60.
How did search popularity change for New Zealand men's grooming brands in August 2026?
2 changes
In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.
How each brand is measured
Brandwave collects information about searches that people make online using Bulldog’s and Jack Black’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulldog
5 branded search terms
- bulldog beard oil
- bulldog face wash
- bulldog grooming
- bulldog moisturiser
- bulldog skincare
Jack Black
6 branded search terms
- jack black beard oil
- jack black face wash
- jack black grooming
- jack black lip balm
- jack black mens skincare
- jack black skincare
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.