How popular isBulldog in search?
In August 2026, there were an estimated 570 branded searches for Bulldog in New Zealand which is up 111.1% over the last 11 months. Bulldog holds 6.3% estimated Share of Search among New Zealand men's grooming brands and is ranked 3rd of 4 competitors for search popularity.
Manscaped72.4%
Nivea Men20.7%
Bulldog6.3%
Jack Black0.66%
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Which men's grooming brands compete with Bulldog?
Share of Search by month for Manscaped, Nivea Men, Bulldog. The figures are in the table below the chart.
View monthly share of search table
| Month | Manscaped | Nivea Men | Bulldog | Jack Black |
|---|---|---|---|---|
| Oct 2025 | 84.2% | 12% | 3.2% | 0.6% |
| Nov 2025 | 86.6% | 10.2% | 2.7% | 0.5% |
| Dec 2025 | 85% | 11% | 3.3% | 0.65% |
| Jan 2026 | 77.8% | 16.3% | 5.1% | 0.82% |
| Feb 2026 | 74.1% | 20.8% | 4.5% | 0.64% |
| Mar 2026 | 73% | 22.4% | 4.1% | 0.5% |
| Apr 2026 | 76.9% | 18.4% | 4.1% | 0.61% |
| May 2026 | 68.6% | 23.7% | 4.7% | 3% |
| Jun 2026 | 69.5% | 22.5% | 4.7% | 3.3% |
| Jul 2026 | 70.4% | 22.3% | 5.6% | 1.7% |
| Aug 2026 | 72.4% | 20.7% | 6.3% | 0.66% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 72.4% | 6.6K | +14.2% | +2.1 points | |
| 2, held 2nd | 20.7% | 1.9K | +2.7% | -1.7 points | |
| 3, held 3rd | 6.3% | 570 | +23.9% | +0.7 points | |
| 4, held 4th | 0.66% | 60 | -57.1% | -1 points |
72.4%
held 1st · 6.6K estimated branded searches · +14.2% vs prior month · +2.1 points
20.7%
held 2nd · 1.9K estimated branded searches · +2.7% vs prior month · -1.7 points
3.
Bulldog6.3%
held 3rd · 570 estimated branded searches · +23.9% vs prior month · +0.7 points
0.66%
held 4th · 60 estimated branded searches · -57.1% vs prior month · -1 points
Compare search popularity between Bulldog and its closest rivals
How has branded search demand for Bulldog changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bulldog in New Zealand rose from 270 to 570.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand increased from 3.2% to 6.3%.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand peaked at 6.3% in August 2026 and was lowest at 2.7% in November 2025.
How did search popularity change for New Zealand men's grooming brands in August 2026?
4 changes
In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.
In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.
How is Bulldog measured?
Brandwave collects information about searches that people make online using Bulldog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- bulldog beard oil
- bulldog face wash
- bulldog grooming
- bulldog moisturiser
- bulldog skincare
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Is Bulldog your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.