Brandwave

How popular isBulldog?

In September 2026, people searched for Bulldog by name about 530 times in New Zealand, a 96.3% increase from the previous year. These searches made up 4.9% of all New Zealand men's grooming brand searches, placing Bulldog fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about men's grooming brands, Bulldog appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Bulldog is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. Jack BlackShare of searches 41.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. ManscapedShare of searches 34.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Nivea MenShare of searches 11%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. Triumph & DisasterShare of searches 8.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. BulldogShare of searches 4.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top men's grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bulldog was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bulldog is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triumph & Disaster1st
  2. Bulldog2nd
  3. Nivea Men3rd
  4. Jack Black–
  5. Manscaped–
  6. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Triumph & Disaster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulldog3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea Men1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jack Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about men's grooming brands

4 answers

  • Asked ChatGPT

    “Which men's grooming brand should I buy in New Zealand?”

    1. 1Triumph & Disaster
    2. 2Bulldog

  • Asked ChatGPT

    “What are the best men's grooming brands in New Zealand?”

    1. 1Triumph & Disaster
    2. 2Bulldog

  • Asked ChatGPT

    “What's the best men's grooming brand in New Zealand for everyday grooming?”

    1. 1Nivea Men
    2. 2Bulldog
    3. 3Triumph & Disaster

  • Searched Google, AI Overview

    “mens skincare nz”

    1. Searched Google, AI Overview

      “men's grooming products”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which men's grooming brands compete with Bulldog?

    Bulldog against men's grooming brands in New Zealand, by month

    Share of searches by month for Jack Black, Manscaped, Nivea Men, Triumph & Disaster, Bulldog. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJack BlackManscapedNivea MenTriumph & DisasterBulldogWahl
    Oct 202540.6%41.4%7.4%8.1%2.5%0%
    Nov 202532.9%50%7.1%7.4%2.5%0.07%
    Dec 202551.8%35.5%5.3%5.2%2.1%0.05%
    Jan 202658.8%26.8%6.5%5.2%2.7%0%
    Feb 202652.7%29%8.6%7%2.7%0%
    Mar 202656.5%25.7%8%7.5%2.1%0.09%
    Apr 202655.5%31%6.2%5%2.3%0%
    May 202668.1%20.7%5.2%4%2%0%
    Jun 202654.6%30.7%6.8%4.9%3.1%0%
    Jul 202648.1%32.8%8.5%6.4%4.1%0.09%
    Aug 202653.1%29.5%7.9%5.8%3.7%0.07%
    Sep 202641.1%34.7%11%8.2%4.9%0%

    1. 1.Jack Black

      41.1%

      Held 1st. 4.4K estimated branded searches, -45.7% vs prior month. Share -12 points.

    2. 2.Manscaped

      34.7%

      Held 2nd. 3.7K estimated branded searches, -17.3% vs prior month. Share +5.3 points.

    3. 3.Nivea Men

      11%

      Held 3rd. 1.2K estimated branded searches, -1.7% vs prior month. Share +3.2 points.

    4. 4.Triumph & Disaster

      8.2%

      Held 4th. 880 estimated branded searches, 0% vs prior month. Share +2.4 points.

    5. 5.Bulldog

      4.9%

      Held 5th. 530 estimated branded searches, -7% vs prior month. Share +1.2 points.

    6. 6.Wahl

      0%

      Held 6th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

    Compare popularity between Bulldog and its closest rivals

    Every comparison with Bulldog

    4 comparisons

    How has branded search demand for Bulldog changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Bulldog in New Zealand rose from 270 to 530.
    • Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands in New Zealand increased from 2.5% to 4.9%.
    • Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands in New Zealand peaked at 4.9% in September 2026 and was lowest at 2% in May 2026.

    How did search popularity change for New Zealand men's grooming brands in September 2026?

    5 changes

    1. In September 2026, Manscaped gained share of searches among men's grooming brands in New Zealand, from 29.5% to 34.7%.

    2. In September 2026, Nivea Men gained share of searches among men's grooming brands in New Zealand, from 7.9% to 11%.

    3. In September 2026, Triumph & Disaster gained share of searches among men's grooming brands in New Zealand, from 5.8% to 8.2%.

    4. In September 2026, Bulldog gained share of searches among men's grooming brands in New Zealand, from 3.7% to 4.9%.

    5. In September 2026, Jack Black lost share of searches among men's grooming brands in New Zealand, from 53.1% to 41.1%.

    How are Bulldog’s branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Bulldog’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • bulldog beard oil
    • bulldog face wash
    • bulldog grooming
    • bulldog moisturiser
    • bulldog skincare

    Do you work for Bulldog? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

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