Bulldog vs Wahl:Which is more popular?
In September 2026, Bulldog had more branded searches than Wahl among men's grooming brands in New Zealand. Bulldog had about 530 branded searches, while Wahl had 0. Bulldog made up 4.9% of all men's grooming brand searches we track, and Wahl accounted for 0%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, Bulldog appeared in three of the four answers and Wahl in none.
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Top men's grooming brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bulldog was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Wahl did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Triumph & Disaster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bulldog3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nivea Men1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jack Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's grooming brands
4 answers
Asked ChatGPT
“Which men's grooming brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's grooming brands in New Zealand?”
Asked ChatGPT
“What's the best men's grooming brand in New Zealand for everyday grooming?”
Searched Google, AI Overview
“mens skincare nz”
Searched Google, AI Overview
“men's grooming products”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bulldog or Wahl more popular in search?
This chart shows how often people search Google for Bulldog and Wahl by name. Each line represents a brand's share of searches for all six men's grooming brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bulldog, Wahl. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Black | Manscaped | Nivea Men | Triumph & Disaster | Bulldog | Wahl |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 41.4% | 7.4% | 8.1% | 2.5% | 0% |
| Nov 2025 | 32.9% | 50% | 7.1% | 7.4% | 2.5% | 0.07% |
| Dec 2025 | 51.8% | 35.5% | 5.3% | 5.2% | 2.1% | 0.05% |
| Jan 2026 | 58.8% | 26.8% | 6.5% | 5.2% | 2.7% | 0% |
| Feb 2026 | 52.7% | 29% | 8.6% | 7% | 2.7% | 0% |
| Mar 2026 | 56.5% | 25.7% | 8% | 7.5% | 2.1% | 0.09% |
| Apr 2026 | 55.5% | 31% | 6.2% | 5% | 2.3% | 0% |
| May 2026 | 68.1% | 20.7% | 5.2% | 4% | 2% | 0% |
| Jun 2026 | 54.6% | 30.7% | 6.8% | 4.9% | 3.1% | 0% |
| Jul 2026 | 48.1% | 32.8% | 8.5% | 6.4% | 4.1% | 0.09% |
| Aug 2026 | 53.1% | 29.5% | 7.9% | 5.8% | 3.7% | 0.07% |
| Sep 2026 | 41.1% | 34.7% | 11% | 8.2% | 4.9% | 0% |
How has the Bulldog and Wahl comparison changed over the last 12 months?
3 findings
- Bulldog was ahead of Wahl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands in New Zealand moved from 2.5% to 4.9%, and its estimated monthly branded searches moved from 270 to 530.
- Across the 12 months ending September 2026, Wahl’s share of searches among men's grooming brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.
How did search popularity change for New Zealand men's grooming brands in September 2026?
1 change
In September 2026, Bulldog gained share of searches among men's grooming brands in New Zealand, from 3.7% to 4.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bulldog’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among men's grooming brands
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