Manscaped vs Nivea Men:Which is more popular?
In September 2026, Manscaped had more branded searches than Nivea Men among men's grooming brands in New Zealand. Manscaped had about 3,720 branded searches, while Nivea Men had 1,180. Manscaped made up 34.7% of all men's grooming brand searches we track, and Nivea Men accounted for 11%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, Nivea Men appeared in one of the four answers and Manscaped in none.
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Top men's grooming brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Nivea Men was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Manscaped did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Triumph & Disaster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bulldog3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nivea Men1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jack Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's grooming brands
4 answers
Asked ChatGPT
“Which men's grooming brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's grooming brands in New Zealand?”
Asked ChatGPT
“What's the best men's grooming brand in New Zealand for everyday grooming?”
Searched Google, AI Overview
“mens skincare nz”
Searched Google, AI Overview
“men's grooming products”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Manscaped or Nivea Men more popular in search?
This chart shows how often people search Google for Manscaped and Nivea Men by name. Each line represents a brand's share of searches for all six men's grooming brands we track, month by month, from searches in New Zealand.
Share of searches by month for Manscaped, Nivea Men. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Black | Manscaped | Nivea Men | Triumph & Disaster | Bulldog | Wahl |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 41.4% | 7.4% | 8.1% | 2.5% | 0% |
| Nov 2025 | 32.9% | 50% | 7.1% | 7.4% | 2.5% | 0.07% |
| Dec 2025 | 51.8% | 35.5% | 5.3% | 5.2% | 2.1% | 0.05% |
| Jan 2026 | 58.8% | 26.8% | 6.5% | 5.2% | 2.7% | 0% |
| Feb 2026 | 52.7% | 29% | 8.6% | 7% | 2.7% | 0% |
| Mar 2026 | 56.5% | 25.7% | 8% | 7.5% | 2.1% | 0.09% |
| Apr 2026 | 55.5% | 31% | 6.2% | 5% | 2.3% | 0% |
| May 2026 | 68.1% | 20.7% | 5.2% | 4% | 2% | 0% |
| Jun 2026 | 54.6% | 30.7% | 6.8% | 4.9% | 3.1% | 0% |
| Jul 2026 | 48.1% | 32.8% | 8.5% | 6.4% | 4.1% | 0.09% |
| Aug 2026 | 53.1% | 29.5% | 7.9% | 5.8% | 3.7% | 0.07% |
| Sep 2026 | 41.1% | 34.7% | 11% | 8.2% | 4.9% | 0% |
How has the Manscaped and Nivea Men comparison changed over the last 12 months?
3 findings
- Manscaped was ahead of Nivea Men in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Manscaped’s share of searches among men's grooming brands in New Zealand moved from 41.4% to 34.7%, and its estimated monthly branded searches moved from 4.5K to 3.7K.
- Across the 12 months ending September 2026, Nivea Men’s share of searches among men's grooming brands in New Zealand moved from 7.4% to 11%, and its estimated monthly branded searches moved from 810 to 1.2K.
How did search popularity change for New Zealand men's grooming brands in September 2026?
2 changes
In September 2026, Manscaped gained share of searches among men's grooming brands in New Zealand, from 29.5% to 34.7%.
In September 2026, Nivea Men gained share of searches among men's grooming brands in New Zealand, from 7.9% to 11%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Manscaped’s and Nivea Men’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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