Brandwave

How popular isNivea Men in search?

In August 2026, there were an estimated 1.9K branded searches for Nivea Men in New Zealand which is up 88% over the last 11 months. Nivea Men holds 20.7% estimated Share of Search among New Zealand men's grooming brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Manscaped72.4%
  2. Nivea Men20.7%
  3. Bulldog6.3%
  4. Jack Black0.66%
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Which men's grooming brands compete with Nivea Men?

Nivea Men against men's grooming brands in New Zealand, by month

Share of Search by month for Manscaped, Nivea Men, Bulldog. The figures are in the table below the chart.

View monthly share of search table
MonthManscapedNivea MenBulldogJack Black
Oct 202584.2%12%3.2%0.6%
Nov 202586.6%10.2%2.7%0.5%
Dec 202585%11%3.3%0.65%
Jan 202677.8%16.3%5.1%0.82%
Feb 202674.1%20.8%4.5%0.64%
Mar 202673%22.4%4.1%0.5%
Apr 202676.9%18.4%4.1%0.61%
May 202668.6%23.7%4.7%3%
Jun 202669.5%22.5%4.7%3.3%
Jul 202670.4%22.3%5.6%1.7%
Aug 202672.4%20.7%6.3%0.66%
Sep 2026————

  1. 1.Manscaped

    72.4%

    held 1st · 6.6K estimated branded searches · +14.2% vs prior month · +2.1 points

  2. 2.Nivea Men

    20.7%

    held 2nd · 1.9K estimated branded searches · +2.7% vs prior month · -1.7 points

  3. 3.Bulldog

    6.3%

    held 3rd · 570 estimated branded searches · +23.9% vs prior month · +0.7 points

  4. 4.Jack Black

    0.66%

    held 4th · 60 estimated branded searches · -57.1% vs prior month · -1 points

Compare search popularity between Nivea Men and its closest rivals

How has branded search demand for Nivea Men changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nivea Men in New Zealand rose from 1K to 1.9K.
  • Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand increased from 12% to 20.7%.
  • Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand peaked at 23.7% in May 2026 and was lowest at 10.2% in November 2025.

How did search popularity change for New Zealand men's grooming brands in August 2026?

  1. In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.

  2. In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.

  3. In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.

  4. In August 2026, Jack Black lost estimated Share of Search among men's grooming brands in New Zealand, from 1.7% to 0.66%.

How is Nivea Men measured?

Brandwave collects information about searches that people make online using Nivea Men’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

16 branded search terms

  • nivea men
  • nivea men beard oil
  • nivea men cleanser
  • nivea men cream
  • nivea men cream face
  • nivea men creme
  • nivea men deo
  • nivea men grooming
  • nivea men moisturiser
  • nivea men near me
  • nivea men sensitive face wash
  • nivea men sensitive post shave balm
  • nivea men sensitive shaving gel
  • nivea men shaving gel
  • nivea men shower gel
  • niveamen

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How the Brand Demand Index is measured

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