Brandwave

Nivea Men vs Wahl:Which is more popular?

In September 2026, Nivea Men had more branded searches than Wahl among men's grooming brands in New Zealand. Nivea Men had about 1,180 branded searches, while Wahl had 0. Nivea Men made up 11% of all men's grooming brand searches we track, and Wahl accounted for 0%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, Nivea Men appeared in one of the four answers and Wahl in none.

Among men's grooming brands in New Zealand in September 2026

Who do people search for more?

Nivea Men, the only one of the two with measured searches

Nivea Men 1.2K searchesWahl 0 searches

Who does AI mention more?

Nivea Men, mentioned in 1 of 4 answers, Wahl in 0

Nivea Men in 1 of 4Wahl in 0 of 4

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Top men's grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nivea Men was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Wahl did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triumph & Disaster1st
  2. Bulldog2nd
  3. Nivea Men3rd
  4. Jack Black–
  5. Manscaped–
  6. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Triumph & Disaster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulldog3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea Men1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jack Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about men's grooming brands

4 answers
  • Asked ChatGPT

    “Which men's grooming brand should I buy in New Zealand?”

    1. 1Triumph & Disaster
    2. 2Bulldog
  • Asked ChatGPT

    “What are the best men's grooming brands in New Zealand?”

    1. 1Triumph & Disaster
    2. 2Bulldog
  • Asked ChatGPT

    “What's the best men's grooming brand in New Zealand for everyday grooming?”

    1. 1Nivea Men
    2. 2Bulldog
    3. 3Triumph & Disaster
  • Searched Google, AI Overview

    “mens skincare nz”

    1. Searched Google, AI Overview

      “men's grooming products”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Nivea Men or Wahl more popular in search?

    This chart shows how often people search Google for Nivea Men and Wahl by name. Each line represents a brand's share of searches for all six men's grooming brands we track, month by month, from searches in New Zealand.

    Nivea Men and Wahl among men's grooming brands in New Zealand, by month

    Share of searches by month for Nivea Men, Wahl. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJack BlackManscapedNivea MenTriumph & DisasterBulldogWahl
    Oct 202540.6%41.4%7.4%8.1%2.5%0%
    Nov 202532.9%50%7.1%7.4%2.5%0.07%
    Dec 202551.8%35.5%5.3%5.2%2.1%0.05%
    Jan 202658.8%26.8%6.5%5.2%2.7%0%
    Feb 202652.7%29%8.6%7%2.7%0%
    Mar 202656.5%25.7%8%7.5%2.1%0.09%
    Apr 202655.5%31%6.2%5%2.3%0%
    May 202668.1%20.7%5.2%4%2%0%
    Jun 202654.6%30.7%6.8%4.9%3.1%0%
    Jul 202648.1%32.8%8.5%6.4%4.1%0.09%
    Aug 202653.1%29.5%7.9%5.8%3.7%0.07%
    Sep 202641.1%34.7%11%8.2%4.9%0%

    How has the Nivea Men and Wahl comparison changed over the last 12 months?

    3 findings
    • Nivea Men was ahead of Wahl in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Nivea Men’s share of searches among men's grooming brands in New Zealand moved from 7.4% to 11%, and its estimated monthly branded searches moved from 810 to 1.2K.
    • Across the 12 months ending September 2026, Wahl’s share of searches among men's grooming brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

    How did search popularity change for New Zealand men's grooming brands in September 2026?

    1 change
    1. In September 2026, Nivea Men gained share of searches among men's grooming brands in New Zealand, from 7.9% to 11%.

    How are branded searches counted?

    9 search terms

    Brandwave collects information about searches that people make online using Nivea Men’s and Wahl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Nivea Men

    8 branded search terms

    • nivea men
    • nivea men cleanser
    • nivea men cream
    • nivea men creme
    • nivea men deo
    • nivea men grooming
    • nivea men moisturiser
    • niveamen

    Wahl

    1 branded search term

    • wahl mens grooming

    How the Brand Demand Index is measured

    Other head-to-heads among men's grooming brands

    Creator with pink hair and a pink jacket

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