Brandwave

How popular isTriumph & Disaster?

In September 2026, people searched for Triumph & Disaster by name about 880 times in New Zealand, about the same as the previous year. These searches made up 8.2% of all New Zealand men's grooming brand searches, placing Triumph & Disaster fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about men's grooming brands, Triumph & Disaster appeared in three of the four answers and was the most recommended of the six.

Search and AI answers in September 2026

Triumph & Disaster is the fourth most searched of 6 competitors and the most recommended in AI answers.

  1. Jack BlackShare of searches 41.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. ManscapedShare of searches 34.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Nivea MenShare of searches 11%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  4. Triumph & DisasterShare of searches 8.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. BulldogShare of searches 4.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

+1 more

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Top men's grooming brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Triumph & Disaster was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triumph & Disaster is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Triumph & Disaster1st
  2. Bulldog2nd
  3. Nivea Men3rd
  4. Jack Black–
  5. Manscaped–
  6. Wahl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Triumph & Disaster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bulldog3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nivea Men1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jack Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about men's grooming brands

4 answers

  • Asked ChatGPT

    “Which men's grooming brand should I buy in New Zealand?”

    1. 1Triumph & Disaster
    2. 2Bulldog

  • Asked ChatGPT

    “What are the best men's grooming brands in New Zealand?”

    1. 1Triumph & Disaster
    2. 2Bulldog

  • Asked ChatGPT

    “What's the best men's grooming brand in New Zealand for everyday grooming?”

    1. 1Nivea Men
    2. 2Bulldog
    3. 3Triumph & Disaster

  • Searched Google, AI Overview

    “mens skincare nz”

    1. Searched Google, AI Overview

      “men's grooming products”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which men's grooming brands compete with Triumph & Disaster?

    Triumph & Disaster against men's grooming brands in New Zealand, by month

    Share of searches by month for Jack Black, Manscaped, Nivea Men, Triumph & Disaster, Bulldog. The figures are in the table below the chart.

    View monthly share of searches table
    MonthJack BlackManscapedNivea MenTriumph & DisasterBulldogWahl
    Oct 202540.6%41.4%7.4%8.1%2.5%0%
    Nov 202532.9%50%7.1%7.4%2.5%0.07%
    Dec 202551.8%35.5%5.3%5.2%2.1%0.05%
    Jan 202658.8%26.8%6.5%5.2%2.7%0%
    Feb 202652.7%29%8.6%7%2.7%0%
    Mar 202656.5%25.7%8%7.5%2.1%0.09%
    Apr 202655.5%31%6.2%5%2.3%0%
    May 202668.1%20.7%5.2%4%2%0%
    Jun 202654.6%30.7%6.8%4.9%3.1%0%
    Jul 202648.1%32.8%8.5%6.4%4.1%0.09%
    Aug 202653.1%29.5%7.9%5.8%3.7%0.07%
    Sep 202641.1%34.7%11%8.2%4.9%0%

    1. 1.Jack Black

      41.1%

      Held 1st. 4.4K estimated branded searches, -45.7% vs prior month. Share -12 points.

    2. 2.Manscaped

      34.7%

      Held 2nd. 3.7K estimated branded searches, -17.3% vs prior month. Share +5.3 points.

    3. 3.Nivea Men

      11%

      Held 3rd. 1.2K estimated branded searches, -1.7% vs prior month. Share +3.2 points.

    4. 4.Triumph & Disaster

      8.2%

      Held 4th. 880 estimated branded searches, 0% vs prior month. Share +2.4 points.

    5. 5.Bulldog

      4.9%

      Held 5th. 530 estimated branded searches, -7% vs prior month. Share +1.2 points.

    6. 6.Wahl

      0%

      Held 6th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

    Compare popularity between Triumph & Disaster and its closest rivals

    Every comparison with Triumph & Disaster

    4 comparisons

    How has branded search demand for Triumph & Disaster changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Triumph & Disaster in New Zealand held steady at 880.
    • Across the 12 months ending September 2026, Triumph & Disaster’s share of searches among men's grooming brands in New Zealand peaked at 8.2% in September 2026 and was lowest at 4% in May 2026.
    • Across the 12 months ending September 2026, Triumph & Disaster fell from 3rd to 4th among men's grooming brands in New Zealand.

    How did search popularity change for New Zealand men's grooming brands in September 2026?

    5 changes

    1. In September 2026, Manscaped gained share of searches among men's grooming brands in New Zealand, from 29.5% to 34.7%.

    2. In September 2026, Nivea Men gained share of searches among men's grooming brands in New Zealand, from 7.9% to 11%.

    3. In September 2026, Triumph & Disaster gained share of searches among men's grooming brands in New Zealand, from 5.8% to 8.2%.

    4. In September 2026, Bulldog gained share of searches among men's grooming brands in New Zealand, from 3.7% to 4.9%.

    5. In September 2026, Jack Black lost share of searches among men's grooming brands in New Zealand, from 53.1% to 41.1%.

    How are Triumph & Disaster’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Triumph & Disaster’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • triumph & disaster
    • triumph and disaster

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    How the Brand Demand Index is measured

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