Bulldog vs Triumph & Disaster:Which is more popular?
In September 2026, Triumph & Disaster had more branded searches than Bulldog among men's grooming brands in New Zealand. Triumph & Disaster had about 880 branded searches, while Bulldog had 530. Triumph & Disaster made up 8.2% of all men's grooming brand searches we track, and Bulldog accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about men's grooming brands, Bulldog and Triumph & Disaster each appeared in three of the four answers. Triumph & Disaster was mentioned before Bulldog in two out of three answers.
Who do people search for more?
Triumph & Disaster, about 66% more searches than Bulldog
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Triumph & Disaster, named ahead of Bulldog in 2 of 3 answers
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Top men's grooming brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bulldog and Triumph & Disaster were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Triumph & Disaster was listed before Bulldog in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triumph & Disaster3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bulldog3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nivea Men1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jack Black0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Manscaped0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wahl0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's grooming brands
4 answers
Asked ChatGPT
“Which men's grooming brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best men's grooming brands in New Zealand?”
Asked ChatGPT
“What's the best men's grooming brand in New Zealand for everyday grooming?”
Searched Google, AI Overview
“mens skincare nz”
Searched Google, AI Overview
“men's grooming products”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bulldog or Triumph & Disaster more popular in search?
This chart shows how often people search Google for Bulldog and Triumph & Disaster by name. Each line represents a brand's share of searches for all six men's grooming brands we track, month by month, from searches in New Zealand.
Share of searches by month for Triumph & Disaster, Bulldog. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jack Black | Manscaped | Nivea Men | Triumph & Disaster | Bulldog | Wahl |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 41.4% | 7.4% | 8.1% | 2.5% | 0% |
| Nov 2025 | 32.9% | 50% | 7.1% | 7.4% | 2.5% | 0.07% |
| Dec 2025 | 51.8% | 35.5% | 5.3% | 5.2% | 2.1% | 0.05% |
| Jan 2026 | 58.8% | 26.8% | 6.5% | 5.2% | 2.7% | 0% |
| Feb 2026 | 52.7% | 29% | 8.6% | 7% | 2.7% | 0% |
| Mar 2026 | 56.5% | 25.7% | 8% | 7.5% | 2.1% | 0.09% |
| Apr 2026 | 55.5% | 31% | 6.2% | 5% | 2.3% | 0% |
| May 2026 | 68.1% | 20.7% | 5.2% | 4% | 2% | 0% |
| Jun 2026 | 54.6% | 30.7% | 6.8% | 4.9% | 3.1% | 0% |
| Jul 2026 | 48.1% | 32.8% | 8.5% | 6.4% | 4.1% | 0.09% |
| Aug 2026 | 53.1% | 29.5% | 7.9% | 5.8% | 3.7% | 0.07% |
| Sep 2026 | 41.1% | 34.7% | 11% | 8.2% | 4.9% | 0% |
How has the Bulldog and Triumph & Disaster comparison changed over the last 12 months?
3 findings
- Triumph & Disaster was ahead of Bulldog in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bulldog’s share of searches among men's grooming brands in New Zealand moved from 2.5% to 4.9%, and its estimated monthly branded searches moved from 270 to 530.
- Across the 12 months ending September 2026, Triumph & Disaster’s share of searches among men's grooming brands in New Zealand moved from 8.1% to 8.2%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand men's grooming brands in September 2026?
2 changes
In September 2026, Triumph & Disaster gained share of searches among men's grooming brands in New Zealand, from 5.8% to 8.2%.
In September 2026, Bulldog gained share of searches among men's grooming brands in New Zealand, from 3.7% to 4.9%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Bulldog’s and Triumph & Disaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulldog
5 branded search terms
- bulldog beard oil
- bulldog face wash
- bulldog grooming
- bulldog moisturiser
- bulldog skincare
Triumph & Disaster
2 branded search terms
- triumph & disaster
- triumph and disaster
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