Manscaped vs Nivea Men:Which is more popular by branded search in New Zealand?
In August 2026, Manscaped had more branded searches than Nivea Men among men's grooming brands in New Zealand. Manscaped was estimated to have 6.6K branded searches compared to Nivea Men’s 1.9K, and held a 72.4% Share of Search versus Nivea Men’s 20.7%.
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Which is more popular in search, Manscaped or Nivea Men?
Compare the men's skincare, beard and grooming brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manscaped, Nivea Men. The figures are in the table below the chart.
View monthly share of search table
| Month | Manscaped | Nivea Men | Bulldog | Jack Black |
|---|---|---|---|---|
| Oct 2025 | 84.2% | 12% | 3.2% | 0.6% |
| Nov 2025 | 86.6% | 10.2% | 2.7% | 0.5% |
| Dec 2025 | 85% | 11% | 3.3% | 0.65% |
| Jan 2026 | 77.8% | 16.3% | 5.1% | 0.82% |
| Feb 2026 | 74.1% | 20.8% | 4.5% | 0.64% |
| Mar 2026 | 73% | 22.4% | 4.1% | 0.5% |
| Apr 2026 | 76.9% | 18.4% | 4.1% | 0.61% |
| May 2026 | 68.6% | 23.7% | 4.7% | 3% |
| Jun 2026 | 69.5% | 22.5% | 4.7% | 3.3% |
| Jul 2026 | 70.4% | 22.3% | 5.6% | 1.7% |
| Aug 2026 | 72.4% | 20.7% | 6.3% | 0.66% |
| Sep 2026 | — | — | — | — |
How has the Manscaped and Nivea Men comparison changed over the last 12 months?
3 findings
- Manscaped was ahead of Nivea Men in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand moved from 84.2% to 72.4%, and its estimated monthly branded searches moved from 7K to 6.6K.
- Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand moved from 12% to 20.7%, and its estimated monthly branded searches moved from 1K to 1.9K.
How did search popularity change for New Zealand men's grooming brands in August 2026?
2 changes
In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Manscaped’s and Nivea Men’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Manscaped
12 branded search terms
- manscaped
- manscaped au
- manscaped beard oil
- manscaped com
- manscaped face wash
- manscaped grooming
- manscaped lawn mower
- manscaped near me
- manscaped new zealand
- manscaped nz
- manscaped online
- manscaped razor
Nivea Men
16 branded search terms
- nivea men
- nivea men beard oil
- nivea men cleanser
- nivea men cream
- nivea men cream face
- nivea men creme
- nivea men deo
- nivea men grooming
- nivea men moisturiser
- nivea men near me
- nivea men sensitive face wash
- nivea men sensitive post shave balm
- nivea men sensitive shaving gel
- nivea men shaving gel
- nivea men shower gel
- niveamen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.