Bulldog vs Manscaped:Which is more popular by branded search in New Zealand?
In August 2026, Manscaped had more branded searches than Bulldog among men's grooming brands in New Zealand. Manscaped was estimated to have 6.6K branded searches compared to Bulldog’s 570, and held a 72.4% Share of Search versus Bulldog’s 6.3%.
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Which is more popular in search, Bulldog or Manscaped?
Compare the men's skincare, beard and grooming brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Manscaped, Bulldog. The figures are in the table below the chart.
View monthly share of search table
| Month | Manscaped | Nivea Men | Bulldog | Jack Black |
|---|---|---|---|---|
| Oct 2025 | 84.2% | 12% | 3.2% | 0.6% |
| Nov 2025 | 86.6% | 10.2% | 2.7% | 0.5% |
| Dec 2025 | 85% | 11% | 3.3% | 0.65% |
| Jan 2026 | 77.8% | 16.3% | 5.1% | 0.82% |
| Feb 2026 | 74.1% | 20.8% | 4.5% | 0.64% |
| Mar 2026 | 73% | 22.4% | 4.1% | 0.5% |
| Apr 2026 | 76.9% | 18.4% | 4.1% | 0.61% |
| May 2026 | 68.6% | 23.7% | 4.7% | 3% |
| Jun 2026 | 69.5% | 22.5% | 4.7% | 3.3% |
| Jul 2026 | 70.4% | 22.3% | 5.6% | 1.7% |
| Aug 2026 | 72.4% | 20.7% | 6.3% | 0.66% |
| Sep 2026 | — | — | — | — |
How has the Bulldog and Manscaped comparison changed over the last 12 months?
3 findings
- Manscaped was ahead of Bulldog in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bulldog’s estimated Share of Search among men's grooming brands in New Zealand moved from 3.2% to 6.3%, and its estimated monthly branded searches moved from 270 to 570.
- Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand moved from 84.2% to 72.4%, and its estimated monthly branded searches moved from 7K to 6.6K.
How did search popularity change for New Zealand men's grooming brands in August 2026?
2 changes
In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%.
In August 2026, Bulldog gained estimated Share of Search among men's grooming brands in New Zealand, from 5.6% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Bulldog’s and Manscaped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bulldog
5 branded search terms
- bulldog beard oil
- bulldog face wash
- bulldog grooming
- bulldog moisturiser
- bulldog skincare
Manscaped
12 branded search terms
- manscaped
- manscaped au
- manscaped beard oil
- manscaped com
- manscaped face wash
- manscaped grooming
- manscaped lawn mower
- manscaped near me
- manscaped new zealand
- manscaped nz
- manscaped online
- manscaped razor
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.