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Hair removal brands in New Zealand:Which brands are most popular in search?

In August 2026, Braun Silk-expert was the most searched among hair removal brands in New Zealand, with an estimated 2.6K branded searches and 31.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Braun Silk-expert31.7%
  2. Nair27%
  3. Veet27%
  4. Philips Lumea11.8%
  5. Ulike2.6%

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Share of SearchLeaderboard

Compare the at-home hair removal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair removal brands in New Zealand, by month

Share of Search by month for Braun Silk-expert, Nair, Veet, Philips Lumea, Ulike. The figures are in the table below the chart.

View monthly share of search table
MonthBraun Silk-expertNairVeetPhilips LumeaUlike
Oct 202522.8%28.6%32.8%13.4%2.4%
Nov 202529%26.4%30.4%10.6%3.5%
Dec 202532.1%25.3%29.7%11.2%1.7%
Jan 202624.6%29.1%33.3%10.1%2.8%
Feb 202626.7%29.9%32.4%8.8%2.2%
Mar 202633.6%29%29%6.8%1.6%
Apr 202635%26.8%27.2%8.5%2.4%
May 202636.8%23.8%23.3%14.6%1.5%
Jun 202637.3%29.1%24.5%7.5%1.6%
Jul 202637.6%25.2%24.9%10.1%2.1%
Aug 202631.7%27%27%11.8%2.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Braun Silk-expert

    31.7%

    held 1st · 2.6K estimated branded searches · -23.5% vs prior month · -5.9 points

  2. 2.Nair

    27%

    held 2nd · 2.2K estimated branded searches · -3.1% vs prior month · +1.7 points

  3. 3.Veet

    27%

    held 3rd · 2.2K estimated branded searches · -1.8% vs prior month · +2.1 points

  4. 4.Philips Lumea

    11.8%

    held 4th · 970 estimated branded searches · +5.4% vs prior month · +1.6 points

  5. 5.Ulike

    2.6%

    held 5th · 210 estimated branded searches · +10.5% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among hair removal brands in New Zealand?

In August 2026, Braun Silk-expert was the most searched among hair removal brands in New Zealand, with an estimated 2.6K branded searches and 31.7% estimated Share of Search within this set. Nair is in 2nd place, 4.7 percentage points behind at 27% Share of Search.

New Zealand hair removal brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Braun Silk-expert22.8% → 31.7%37.6%Jul 202622.8%Oct 20253rd → 1st
Nair28.6% → 27%29.9%Feb 202623.8%May 20262nd
Veet32.8% → 27%33.3%Jan 202623.3%May 20261st → 3rd
Philips Lumea13.4% → 11.8%14.6%May 20266.8%Mar 20264th
Ulike2.4% → 2.6%3.5%Nov 20251.5%May 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand increased from 22.8% to 31.7%.
  • Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand decreased from 28.6% to 27%.
  • Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand decreased from 32.8% to 27%.
  • Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand decreased from 13.4% to 11.8%.
  • Across the 11 months ending August 2026, Braun Silk-expert’s estimated Share of Search among hair removal brands in New Zealand peaked at 37.6% in July 2026 and was lowest at 22.8% in October 2025.
  • Across the 11 months ending August 2026, Nair’s estimated Share of Search among hair removal brands in New Zealand peaked at 29.9% in February 2026 and was lowest at 23.8% in May 2026.
  • Across the 11 months ending August 2026, Veet’s estimated Share of Search among hair removal brands in New Zealand peaked at 33.3% in January 2026 and was lowest at 23.3% in May 2026.
  • Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand peaked at 14.6% in May 2026 and was lowest at 6.8% in March 2026.
  • Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand peaked at 3.5% in November 2025 and was lowest at 1.5% in May 2026.
  • Across the 11 months ending August 2026, Braun Silk-expert rose from 3rd to 1st among hair removal brands in New Zealand.
  • Across the 11 months ending August 2026, Veet fell from 1st to 3rd among hair removal brands in New Zealand.
  • Across the 11 months ending August 2026, Ulike held steady: its estimated Share of Search among hair removal brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand hair removal brands in August 2026?

  1. In August 2026, Veet gained estimated Share of Search among hair removal brands in New Zealand, from 24.9% to 27%.

  2. In August 2026, Nair gained estimated Share of Search among hair removal brands in New Zealand, from 25.2% to 27%.

  3. In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.

  4. In August 2026, Braun Silk-expert lost estimated Share of Search among hair removal brands in New Zealand, from 37.6% to 31.7%.

  5. Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.

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