Philips Lumea vs Ulike:Which is more popular by branded search in New Zealand?
In August 2026, Philips Lumea had more branded searches than Ulike among hair removal brands in New Zealand. Philips Lumea was estimated to have 970 branded searches compared to Ulike’s 210, and held an 11.8% Share of Search versus Ulike’s 2.6%.
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Which is more popular in search, Philips Lumea or Ulike?
Compare the at-home hair removal brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Lumea, Ulike. The figures are in the table below the chart.
View monthly share of search table
| Month | Braun Silk-expert | Nair | Veet | Philips Lumea | Ulike |
|---|---|---|---|---|---|
| Oct 2025 | 22.8% | 28.6% | 32.8% | 13.4% | 2.4% |
| Nov 2025 | 29% | 26.4% | 30.4% | 10.6% | 3.5% |
| Dec 2025 | 32.1% | 25.3% | 29.7% | 11.2% | 1.7% |
| Jan 2026 | 24.6% | 29.1% | 33.3% | 10.1% | 2.8% |
| Feb 2026 | 26.7% | 29.9% | 32.4% | 8.8% | 2.2% |
| Mar 2026 | 33.6% | 29% | 29% | 6.8% | 1.6% |
| Apr 2026 | 35% | 26.8% | 27.2% | 8.5% | 2.4% |
| May 2026 | 36.8% | 23.8% | 23.3% | 14.6% | 1.5% |
| Jun 2026 | 37.3% | 29.1% | 24.5% | 7.5% | 1.6% |
| Jul 2026 | 37.6% | 25.2% | 24.9% | 10.1% | 2.1% |
| Aug 2026 | 31.7% | 27% | 27% | 11.8% | 2.6% |
| Sep 2026 | — | — | — | — | — |
How has the Philips Lumea and Ulike comparison changed over the last 12 months?
3 findings
- Philips Lumea was ahead of Ulike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Lumea’s estimated Share of Search among hair removal brands in New Zealand moved from 13.4% to 11.8%, and its estimated monthly branded searches moved from 830 to 970.
- Across the 11 months ending August 2026, Ulike’s estimated Share of Search among hair removal brands in New Zealand moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 150 to 210.
How did search popularity change for New Zealand hair removal brands in August 2026?
2 changes
In August 2026, Philips Lumea gained estimated Share of Search among hair removal brands in New Zealand, from 10.1% to 11.8%.
Ulike’s estimated Share of Search among hair removal brands in New Zealand has gained ground for 3 months in a row, from 1.5% to 2.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Philips Lumea’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Lumea
9 branded search terms
- filip lumea
- lumea
- philip lumea 9000
- philips lumea hair removal
- philips lumea ipl
- philips lumea ipl 9000 series
- philips lumea near me
- philips lumea nz
- philips lumea prestige
Ulike
2 branded search terms
- ulike hair removal
- ulike ipl
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.