Brandwave

SmoothSkin vs Ulike:Which is more popular in New Zealand?

In October 2026, Ulike had more branded searches than SmoothSkin among hair removal brands in New Zealand. Ulike had about 240 branded searches, while SmoothSkin had 30. Ulike made up 3.3% of all hair removal brand searches we track, and SmoothSkin accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about hair removal brands, Ulike appeared in one of the five answers and SmoothSkin in none.

Among hair removal brands in New Zealand in October 2026

Who do people search for more?

Ulike, about 8 searches for every 1 for SmoothSkin

Ulike 240 searchesSmoothSkin 30 searches

Who does AI mention more?

Ulike, mentioned in 1 of 5 answers, SmoothSkin in 0

Ulike in 1 of 5SmoothSkin in 0 of 5

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Top hair removal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ulike was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SmoothSkin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Veet1st
  2. Philips Lumea2nd
  3. Braun Silk-expert3rd
  4. Nair4th
  5. Ulike5th
  6. Emjoi–
  7. SmoothSkin–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Veet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Braun Silk-expert3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Lumea3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ulike1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Emjoi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SmoothSkin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair removal brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SmoothSkin or Ulike more popular in search?

This chart shows how often people search Google for SmoothSkin and Ulike by name. Each line represents a brand's share of searches for all seven hair removal brands we track, month by month, from searches in New Zealand.

SmoothSkin and Ulike among hair removal brands in New Zealand, by month

Share of searches by month for Ulike, SmoothSkin. The figures are in the table below the chart.

View monthly share of searches table
MonthVeetNairBraun Silk-expertPhilips LumeaUlikeEmjoiSmoothSkin
Nov 202534.5%27.6%18.8%10.3%5%2.8%1.1%
Dec 202534.3%25.8%23.4%11.4%2.4%1.8%0.98%
Jan 202636.3%30.4%17%10%3.8%1.6%1.1%
Feb 202637.2%32.2%15%9%3.1%2.4%1.1%
Mar 202634.3%32.6%19.3%7.4%2.3%2.5%1.5%
Apr 202633%29.6%21.2%9.1%3.6%2.5%0.91%
May 202629.9%25.2%19.5%19.7%2.3%2.5%0.96%
Jun 202630.9%30.9%22.1%9.9%2.7%2.7%0.82%
Jul 202632.1%25.9%21.7%13.4%3.4%2.9%0.54%
Aug 202633.5%27.3%17.4%14.3%4%2.3%1.1%
Sep 202631.3%27.4%21.2%13.7%3.8%1.8%0.8%
Oct 202634.2%32.6%19.1%8.8%3.3%1.6%0.41%

How has branded search for SmoothSkin and Ulike changed in New Zealand over the last 12 months?

3 findings
  • Ulike was ahead of SmoothSkin in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, SmoothSkin’s share of searches among hair removal brands in New Zealand moved from 1.1% to 0.41%, and its estimated monthly branded searches moved from 60 to 30.
  • Across the 12 months ending October 2026, Ulike’s share of searches among hair removal brands in New Zealand moved from 5% to 3.3%, and its estimated monthly branded searches moved from 280 to 240.

How did search popularity change for New Zealand hair removal brands in October 2026?

2 changes

  1. In October 2026, Ulike lost share of searches among hair removal brands in New Zealand, from 3.8% to 3.3%.

  2. Estimated monthly branded searches for SmoothSkin in New Zealand fell 50% over 12 measured months, from 60 to 30 in October 2026.

How are SmoothSkin’s and Ulike’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using SmoothSkin’s and Ulike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SmoothSkin

6 branded search terms

  • smoothskin bare ipl
  • smoothskin hair removal
  • smoothskin ipl
  • smoothskin pure
  • smoothskin pure fit
  • smoothskin pure ipl

Ulike

2 branded search terms

  • ulike hair removal
  • ulike ipl

How the Brand Demand Index is measured

Other head-to-heads among hair removal brands

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