How popular isBaby Brezza?
In September 2026, people searched for Baby Brezza by name about 880 times in New Zealand, about the same as the previous year. These searches made up 12.9% of all New Zealand baby bottle warmer brand searches, placing Baby Brezza third out of five brands. When we asked both ChatGPT and Google AI Overviews about baby bottle warmer brands, Baby Brezza appeared in four of the five answers and was the second most recommended of the five.
Baby Brezza is the third most searched of 5 competitors and the second most recommended in AI answers.
Tommee TippeeShare of searches 37.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
PigeonShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Baby BrezzaShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Dr. Brown'sShare of searches 7.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Philips AventShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top baby bottle warmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baby Brezza was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Baby Brezza is the second most recommended of the five.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Baby Brezza4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dr. Brown's1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bottle warmer brands
5 answers
Asked ChatGPT
“Which baby bottle warmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bottle warmer brands in New Zealand?”
Asked ChatGPT
“What's the best baby bottle warmer brand in New Zealand for quick feeds?”
Searched Google, AI Overview
“bottle warmer nz”
Searched Google, AI Overview
“portable bottle warmer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby bottle warmer brands compete with Baby Brezza?
Share of searches by month for Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Baby Brezza | Dr. Brown's | Philips Avent |
|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 30.4% | 16.7% | 7.6% | 7.2% |
| Nov 2025 | 35.3% | 33.6% | 15.1% | 8% | 8% |
| Dec 2025 | 35.4% | 29.3% | 16.2% | 9% | 10.1% |
| Jan 2026 | 35.9% | 33.5% | 15.5% | 6.9% | 8.3% |
| Feb 2026 | 34.4% | 33.2% | 14.9% | 8.7% | 8.7% |
| Mar 2026 | 36.6% | 34.2% | 13% | 8.5% | 7.7% |
| Apr 2026 | 32.4% | 36.5% | 13.8% | 8.1% | 9.2% |
| May 2026 | 37.2% | 33.8% | 12.8% | 8.4% | 7.8% |
| Jun 2026 | 32.7% | 38.1% | 14% | 7% | 8.3% |
| Jul 2026 | 35.6% | 34.9% | 14.5% | 7.3% | 7.7% |
| Aug 2026 | 36.4% | 33.9% | 14.1% | 7.8% | 7.9% |
| Sep 2026 | 37.4% | 35.2% | 12.9% | 7.6% | 6.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.4% | 2.5K | -1.2% | +1.1 points | |
| 2, held 2nd | 35.2% | 2.4K | 0% | +1.4 points | |
| 3, held 3rd | 12.9% | 880 | -12% | -1.2 points | |
| 4, moved from 5th to 4th | 7.6% | 520 | -5.5% | -0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.8% | 460 | -17.9% | -1.1 pointsmoved from 4th to 5th |
37.4%
Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.1 points.
2.
Pigeon35.2%
Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.
12.9%
Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -1.2 points.
7.6%
Moved from 5th to 4th. 520 estimated branded searches, -5.5% vs prior month. Share -0.1 points.
6.8%
Moved from 4th to 5th. 460 estimated branded searches, -17.9% vs prior month. Share -1.1 points.
Compare popularity between Baby Brezza and its closest rivals
Every comparison with Baby Brezza
4 comparisons
How has branded search demand for Baby Brezza changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Baby Brezza in New Zealand held steady at 880.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby bottle warmer brands in New Zealand decreased from 16.7% to 12.9%.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby bottle warmer brands in New Zealand peaked at 16.7% in October 2025 and was lowest at 12.8% in May 2026.
How did search popularity change for New Zealand baby bottle warmer brands in September 2026?
5 changes
In September 2026, Pigeon gained share of searches among baby bottle warmer brands in New Zealand, from 33.9% to 35.2%.
In September 2026, Tommee Tippee gained share of searches among baby bottle warmer brands in New Zealand, from 36.4% to 37.4%.
In September 2026, Baby Brezza lost share of searches among baby bottle warmer brands in New Zealand, from 14.1% to 12.9%.
In September 2026, Philips Avent lost share of searches among baby bottle warmer brands in New Zealand, from 7.9% to 6.8%.
In September 2026, Dr. Brown's rose from 5th to 4th among baby bottle warmer brands in New Zealand.
How are Baby Brezza’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Baby Brezza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- baby brezza
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Where does Baby Brezza compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby bottle warmer brands | 3rd of 5 | 12.9% | Shown above |
| Baby steriliser brands | 3rd of 5 | 12.9% | Show ranking |
Is Baby Brezza your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.