Baby Brezza vs Dr. Brown's:Which is more popular?
In September 2026, Baby Brezza had more branded searches than Dr. Brown's among baby steriliser brands in New Zealand. Baby Brezza had about 880 branded searches, while Dr. Brown's had 520. Baby Brezza made up 12.9% of all baby steriliser brand searches we track, and Dr. Brown's accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about baby steriliser brands, Baby Brezza appeared in three of the five answers and Dr. Brown's in two. Baby Brezza and Dr. Brown's were each mentioned first in two of the four answers.
Who do people search for more?
Baby Brezza, about 69% more searches than Dr. Brown's
Who does AI mention more?
Baby Brezza, mentioned in 3 of 5 answers, Dr. Brown's in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top baby steriliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Baby Brezza was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dr. Brown's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Baby Brezza and Dr. Brown's were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Baby Brezza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Brown's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby steriliser brands
5 answers
Asked ChatGPT
“Which baby steriliser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby steriliser brands in New Zealand?”
Asked ChatGPT
“What's the best baby steriliser brand in New Zealand for clean bottles?”
Searched Google, AI Overview
“bottle steriliser nz”
Searched Google, AI Overview
“uv steriliser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Baby Brezza or Dr. Brown's more popular in search?
This chart shows how often people search Google for Baby Brezza and Dr. Brown's by name. Each line represents a brand's share of searches for all five baby steriliser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Baby Brezza, Dr. Brown's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Baby Brezza | Dr. Brown's | Philips Avent |
|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 30.4% | 16.7% | 7.6% | 7.2% |
| Nov 2025 | 35.3% | 33.6% | 15.1% | 8% | 8% |
| Dec 2025 | 35.4% | 29.3% | 16.2% | 9% | 10.1% |
| Jan 2026 | 35.9% | 33.5% | 15.5% | 6.9% | 8.3% |
| Feb 2026 | 34.4% | 33.2% | 14.9% | 8.7% | 8.7% |
| Mar 2026 | 36.6% | 34.2% | 13% | 8.5% | 7.7% |
| Apr 2026 | 32.4% | 36.5% | 13.8% | 8.1% | 9.2% |
| May 2026 | 37.2% | 33.8% | 12.8% | 8.4% | 7.8% |
| Jun 2026 | 32.7% | 38.1% | 14% | 7% | 8.3% |
| Jul 2026 | 35.6% | 34.9% | 14.5% | 7.3% | 7.7% |
| Aug 2026 | 36.4% | 33.9% | 14.1% | 7.8% | 7.9% |
| Sep 2026 | 37.4% | 35.2% | 12.9% | 7.6% | 6.8% |
How has the Baby Brezza and Dr. Brown's comparison changed over the last 12 months?
3 findings
- Baby Brezza was ahead of Dr. Brown's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand moved from 16.7% to 12.9%, and its estimated monthly branded searches held steady at 880.
- Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands in New Zealand held steady at 7.6%, and its estimated monthly branded searches moved from 400 to 520.
How did search popularity change for New Zealand baby steriliser brands in September 2026?
2 changes
In September 2026, Baby Brezza lost share of searches among baby steriliser brands in New Zealand, from 14.1% to 12.9%.
In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Baby Brezza’s and Dr. Brown's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baby Brezza
1 branded search term
- baby brezza
Dr. Brown's
5 branded search terms
- dr browns
- dr browns glass bottle
- dr browns happypaci
- dr browns steriliser
- drbrowns
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