Dr. Brown's vs Pigeon:Which is more popular?
In September 2026, Pigeon had more branded searches than Dr. Brown's among baby steriliser brands in New Zealand. Pigeon had about 2,400 branded searches, while Dr. Brown's had 520. Pigeon made up 35.2% of all baby steriliser brand searches we track, and Dr. Brown's accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about baby steriliser brands, Dr. Brown's appeared in two of the five answers and Pigeon in none.
Who do people search for more?
Pigeon, about 5 searches for every 1 for Dr. Brown's
Who does AI mention more?
Dr. Brown's, mentioned in 2 of 5 answers, Pigeon in 0
Who does AI recommend more?
Dr. Brown's, the only one of the two named
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Top baby steriliser brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dr. Brown's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pigeon did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Baby Brezza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dr. Brown's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby steriliser brands
5 answers
Asked ChatGPT
“Which baby steriliser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby steriliser brands in New Zealand?”
Asked ChatGPT
“What's the best baby steriliser brand in New Zealand for clean bottles?”
Searched Google, AI Overview
“bottle steriliser nz”
Searched Google, AI Overview
“uv steriliser nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Dr. Brown's or Pigeon more popular in search?
This chart shows how often people search Google for Dr. Brown's and Pigeon by name. Each line represents a brand's share of searches for all five baby steriliser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pigeon, Dr. Brown's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Baby Brezza | Dr. Brown's | Philips Avent |
|---|---|---|---|---|---|
| Oct 2025 | 38.1% | 30.4% | 16.7% | 7.6% | 7.2% |
| Nov 2025 | 35.3% | 33.6% | 15.1% | 8% | 8% |
| Dec 2025 | 35.4% | 29.3% | 16.2% | 9% | 10.1% |
| Jan 2026 | 35.9% | 33.5% | 15.5% | 6.9% | 8.3% |
| Feb 2026 | 34.4% | 33.2% | 14.9% | 8.7% | 8.7% |
| Mar 2026 | 36.6% | 34.2% | 13% | 8.5% | 7.7% |
| Apr 2026 | 32.4% | 36.5% | 13.8% | 8.1% | 9.2% |
| May 2026 | 37.2% | 33.8% | 12.8% | 8.4% | 7.8% |
| Jun 2026 | 32.7% | 38.1% | 14% | 7% | 8.3% |
| Jul 2026 | 35.6% | 34.9% | 14.5% | 7.3% | 7.7% |
| Aug 2026 | 36.4% | 33.9% | 14.1% | 7.8% | 7.9% |
| Sep 2026 | 37.4% | 35.2% | 12.9% | 7.6% | 6.8% |
How has the Dr. Brown's and Pigeon comparison changed over the last 12 months?
3 findings
- Pigeon was ahead of Dr. Brown's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dr. Brown's’ share of searches among baby steriliser brands in New Zealand held steady at 7.6%, and its estimated monthly branded searches moved from 400 to 520.
- Across the 12 months ending September 2026, Pigeon’s share of searches among baby steriliser brands in New Zealand moved from 30.4% to 35.2%, and its estimated monthly branded searches moved from 1.6K to 2.4K.
How did search popularity change for New Zealand baby steriliser brands in September 2026?
2 changes
In September 2026, Pigeon gained share of searches among baby steriliser brands in New Zealand, from 33.9% to 35.2%.
In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Dr. Brown's’ and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dr. Brown's
5 branded search terms
- dr browns
- dr browns glass bottle
- dr browns happypaci
- dr browns steriliser
- drbrowns
Pigeon
2 branded search terms
- pigeon baby
- pigeon bottles
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