Brandwave

How popular isBaby Brezza?

In September 2026, people searched for Baby Brezza by name about 880 times in New Zealand, about the same as the previous year. These searches made up 12.9% of all New Zealand baby steriliser brand searches, placing Baby Brezza third out of five brands. When we asked both ChatGPT and Google AI Overviews about baby steriliser brands, Baby Brezza appeared in three of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Baby Brezza is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. Tommee TippeeShare of searches 37.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. PigeonShare of searches 35.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Baby BrezzaShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Dr. Brown'sShare of searches 7.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  5. Philips AventShare of searches 6.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top baby steriliser brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Baby Brezza was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Baby Brezza is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Tommee Tippee2nd
  3. Dr. Brown's3rd
  4. Baby Brezza4th
  5. Pigeon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Baby Brezza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Brown's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pigeon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby steriliser brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby steriliser brands compete with Baby Brezza?

Baby Brezza against baby steriliser brands in New Zealand, by month

Share of searches by month for Tommee Tippee, Pigeon, Baby Brezza, Dr. Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthTommee TippeePigeonBaby BrezzaDr. Brown'sPhilips Avent
Oct 202538.1%30.4%16.7%7.6%7.2%
Nov 202535.3%33.6%15.1%8%8%
Dec 202535.4%29.3%16.2%9%10.1%
Jan 202635.9%33.5%15.5%6.9%8.3%
Feb 202634.4%33.2%14.9%8.7%8.7%
Mar 202636.6%34.2%13%8.5%7.7%
Apr 202632.4%36.5%13.8%8.1%9.2%
May 202637.2%33.8%12.8%8.4%7.8%
Jun 202632.7%38.1%14%7%8.3%
Jul 202635.6%34.9%14.5%7.3%7.7%
Aug 202636.4%33.9%14.1%7.8%7.9%
Sep 202637.4%35.2%12.9%7.6%6.8%

  1. 1.Tommee Tippee

    37.4%

    Held 1st. 2.5K estimated branded searches, -1.2% vs prior month. Share +1.1 points.

  2. 2.Pigeon

    35.2%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Baby Brezza

    12.9%

    Held 3rd. 880 estimated branded searches, -12% vs prior month. Share -1.2 points.

  4. 4.Dr. Brown's

    7.6%

    Moved from 5th to 4th. 520 estimated branded searches, -5.5% vs prior month. Share -0.1 points.

  5. 5.Philips Avent

    6.8%

    Moved from 4th to 5th. 460 estimated branded searches, -17.9% vs prior month. Share -1.1 points.

Compare popularity between Baby Brezza and its closest rivals

Every comparison with Baby Brezza

4 comparisons

How has branded search demand for Baby Brezza changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Baby Brezza in New Zealand held steady at 880.
  • Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand decreased from 16.7% to 12.9%.
  • Across the 12 months ending September 2026, Baby Brezza’s share of searches among baby steriliser brands in New Zealand peaked at 16.7% in October 2025 and was lowest at 12.8% in May 2026.

How did search popularity change for New Zealand baby steriliser brands in September 2026?

5 changes

  1. In September 2026, Pigeon gained share of searches among baby steriliser brands in New Zealand, from 33.9% to 35.2%.

  2. In September 2026, Tommee Tippee gained share of searches among baby steriliser brands in New Zealand, from 36.4% to 37.4%.

  3. In September 2026, Baby Brezza lost share of searches among baby steriliser brands in New Zealand, from 14.1% to 12.9%.

  4. In September 2026, Philips Avent lost share of searches among baby steriliser brands in New Zealand, from 7.9% to 6.8%.

  5. In September 2026, Dr. Brown's rose from 5th to 4th among baby steriliser brands in New Zealand.

How are Baby Brezza’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Baby Brezza’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • baby brezza

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How the Brand Demand Index is measured

Where does Baby Brezza compete?

Baby Brezza is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle warmer brands3rd of 512.9%Show ranking
Baby steriliser brands3rd of 512.9%Shown above
Creator with pink hair and a pink jacket

Is Baby Brezza your brand?

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