Brandwave

Dreo vs Philips:Which is more popular?

In September 2026, Dreo and Philips were level in searches among humidifier brands in New Zealand, with an estimated 10 branded searches each, at 0.3% of the total each. When we asked ChatGPT and Google AI Overviews about humidifier brands, Philips appeared in three of the five answers and Dreo in two. Philips was mentioned before Dreo in every answer.

Among humidifier brands in New Zealand in September 2026

Who do people search for more?

Dreo and Philips are searched for about as often as each other.

Dreo 10 searchesPhilips 10 searches

Who does AI mention more?

Philips, mentioned in 3 of 5 answers, Dreo in 2

Philips in 3 of 5Dreo in 2 of 5

Who does AI recommend more?

Philips, named ahead of Dreo in every answer

Philips first in 3Dreo never first

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Top humidifier brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dreo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips was listed before Dreo in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips1st
  2. Breville2nd
  3. Xiaomi3rd
  4. Levoit4th
  5. Dreo5th
  6. Vicks–
  7. Beurer–
  8. Boneco–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Xiaomi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vicks1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Levoit1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beurer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Boneco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about humidifier brands

5 answers

  • Asked ChatGPT

    “Which humidifier brand should I buy in New Zealand?”

    1. 1Breville
    2. 2Philips
    3. 3Dreo

  • Asked ChatGPT

    “What are the best humidifier brands in New Zealand?”

    1. 1Levoit
    2. 2Philips
    3. 3Xiaomi
    4. 4Dreo

  • Asked ChatGPT

    “What's the best humidifier brand in New Zealand for dry rooms?”

    1. 1Philips
    2. 2Xiaomi
    3. 3Breville

  • Searched Google, AI Overview

    “humidifier for bedroom”

    1. 1Breville

  • Searched Google, AI Overview

    “cool mist humidifier”

    1. 1Vicks

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dreo or Philips more popular in search?

This chart shows how often people search Google for Dreo and Philips by name. Each line represents a brand's share of searches for all eight humidifier brands we track, month by month, from searches in New Zealand.

Dreo and Philips among humidifier brands in New Zealand, by month

Share of searches by month for Dreo, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthVicksBeurerLevoitBrevilleBonecoXiaomiDreoPhilips
Oct 202584.1%9%3%0.86%0%1.3%0.43%1.3%
Nov 202578.8%11.5%4.8%1.9%0.96%0.48%0.48%0.96%
Dec 202576.6%13.1%5.1%1.9%0.47%1.4%0.47%0.93%
Jan 202677.8%13.3%3.9%2.2%0.56%1.1%0.56%0.56%
Feb 202681.7%10.5%3.7%1.8%0.91%0.46%0.46%0.46%
Mar 202683.9%9.4%3.1%0.79%0.39%1.2%0.39%0.79%
Apr 202682.5%9.6%2.9%1.7%0.83%1.3%0.42%0.83%
May 202687.1%6.9%2.3%1.4%0.57%0.86%0.29%0.57%
Jun 202687.5%5.4%2.8%2%0.57%0.85%0.28%0.57%
Jul 202687.6%6.3%2%1.6%0.23%0.9%0.23%1.1%
Aug 202690.8%5%1.3%1.5%0.34%0.5%0%0.5%
Sep 202687%7.5%2.1%1.5%0.6%0.6%0.3%0.3%

How has the Dreo and Philips comparison changed over the last 12 months?

3 findings
  • Dreo was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dreo’s share of searches among humidifier brands in New Zealand moved from 0.43% to 0.3%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Philips’ share of searches among humidifier brands in New Zealand moved from 1.3% to 0.3%, and its estimated monthly branded searches moved from 30 to 10.

How did search popularity change for New Zealand humidifier brands in September 2026?

2 changes

  1. In September 2026, Dreo rose from 8th to 7th among humidifier brands in New Zealand.

  2. In September 2026, Philips fell from 5th to 8th among humidifier brands in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dreo’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dreo

1 branded search term

  • dreo humidifier

Philips

1 branded search term

  • philips humidifier

How the Brand Demand Index is measured

Other head-to-heads among humidifier brands

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